Key Responsibilities1. Digital Marketing & SEO

· Plan and execute digital marketing campaigns across relevant online platforms.

· Develop and implement SEO strategies to improve website visibility and organic traffic.

· Conduct keyword research and develop SEO-friendly content.

· Manage online promotional activities and digital campaigns.

· Monitor digital marketing performance and identify opportunities for improvement.

· Support brand development and online positioning.

· Research digital marketing trends, competitors and emerging opportunities.

1. AI-Powered Content Creation

· Use generative AI tools such as ChatGPT and Claude for research, content ideation, drafting, editing and optimization. · Develop effective AI prompts and reusable AI workflows.

· Create website content, articles, blogs, marketing copy, social media content and promotional materials.

· Use AI to improve content-production speed, consistency and quality.

· Review and refine AI-generated content to ensure accuracy, originality, relevance and brand consistency.

· Experiment with emerging AI platforms and identify practical applications for marketing and content creation.

1. AI Video & Multimedia Content

· Create engaging AI-generated videos for marketing, branding, social media and promotional purposes. · Develop video concepts, scripts, storyboards and AI prompts.

· Produce short-form and long-form video content as required.

· Create multimedia content for platforms such as YouTube, Instagram, Facebook and other digital channels.

· Explore new AI video, image, voice and multimedia-generation technologies.

· Repurpose existing content into videos, graphics, short-form content and other digital formats.

1. Social Media Marketing

· Develop and maintain social media content calendars. · Create posts, captions, graphics, videos and other social media content.

· Manage and support social media marketing campaigns.

· Improve audience engagement, reach and brand visibility.

· Monitor social media trends and identify opportunities for relevant content.

· Maintain consistency in brand identity, messaging and tone across digital platforms.

· Track social media performance and recommend improvements.

1. Website & Web Development

· Develop, maintain and update company websites and web applications. · Manage website content, landing pages, images and digital assets.





· Ensure websites remain current, functional and user-friendly.

· Implement SEO improvements and content updates.

· Identify and resolve basic website and content-related issues.

· Work with developers or technology teams on more complex website enhancements.

· Assist in integrating digital marketing, analytics and AI-powered tools into websites.

· Ensure websites are optimized for mobile devices, usability and search engines.

1. Branding & Content Marketing

· Develop digital content aligned with the company’s brand identity and marketing objectives. · Assist in developing brand messaging and online promotional campaigns.

· Create marketing materials for digital channels.

· Develop blogs, articles, social media posts, videos, infographics and other digital assets.

· Maintain consistency in visual and written brand communication.

· Research competitors and industry trends to identify new content and marketing opportunities.

1. AI Automation & Productivity

· Identify repetitive marketing and content-production tasks that can be improved through AI. · Develop reusable prompts, templates and AI-assisted workflows.

· Explore opportunities to automate content creation, research, reporting and other digital processes.

· Test and evaluate new AI tools for potential business applications.

· Train team members on practical applications of AI tools where appropriate.

· Continuously improve AI workflows based on performance and results.

1. Analytics & Performance Monitoring

· Monitor website, SEO and social media performance. · Use available analytics tools to evaluate traffic, engagement and campaign performance.

· Prepare basic digital marketing performance reports.

· Identify trends and recommend data-driven improvements.

· Track the performance of content and campaigns against defined objectives.

Required Skills & Qualifications

· Strong understanding of digital marketing and social media.

· Knowledge of SEO and content marketing.

· Practical experience with generative AI tools,



particularly ChatGPT and/or Claude.

· Ability to create effective AI prompts and structured AI workflows.

· Experience or solid interest in AI-generated video and multimedia content.

· Experience with website development and maintenance.

· Strong content-writing and editing skills.

· Good understanding of branding and digital communication.

· Strong creative and problem-solving abilities.

· Good working knowledge of Microsoft Office and common digital productivity tools.

· Ability to independently learn and adopt new technologies.

Preferred Skills

· Experience with WordPress or other CMS platforms.

· Knowledge of Google Analytics and Google Search Console.

· Experience with SEO and keyword-research tools.

· Experience with Canva or similar graphic-design platforms.

· Experience with AI image, video, voice and audio-generation platforms.

· Basic knowledge of HTML, CSS and web technologies.

· Experience managing YouTube, Instagram, Facebook or other social media platforms.

· Familiarity with Google Ads, Meta Ads or other digital advertising platforms.

· Basic understanding of digital marketing analytics.

· Experience with marketing automation tools.

· Basic knowledge of video editing.

Key Competencies

· Generative AI & Prompt Engineering

· Digital Marketing

· SEO

· Content Creation

· AI Video Creation

· Social Media Marketing

· Web Development

· Branding

· Creative Problem Solving

· Technology Adaptability

· Continuous Learning

· Independent Working

· Innovation

Key Performance Areas

Performance in this position may be evaluated based on:

· Improvement in website traffic and organic search visibility.

· Growth in social media reach and engagement.

· Quality, consistency and volume of digital content produced.

· Effectiveness of digital marketing campaigns.

· Quality and engagement of AI-generated video and multimedia content.

· Improvement in content-production efficiency through AI.

· Website quality, functionality and content freshness.

· Successful implementation of AI-powered workflows and automation.

· Growth of the company’s digital presence and brand visibility.

· Ability to identify and successfully implement new digital and AI technologies.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 AI-Powered Digital Content & Marketing Specialist (Chandigarh)
🏢 Maxim Mechatronics
📍 Chandigarh