Role: AI Product Lead - Founder's Office

Experience: 8 Years +

Location: Gurgaon

About Fairdeal.Market

Fairdeal.market is a B2B quick commerce platform built for India's 13 million Kirana stores. We deliver 1000+ FMCG products at wholesale prices in under 60 minutes, so local retailers can stock smarter, spend less, and grow faster.

Role Summary

We are looking for a highly entrepreneurial AI Product Leader to join the Founder’s Office and take complete ownership of this opportunity. This is not a traditional Product Manager role. You will work directly with the Founder to identify high-impact problems, understand retailers deeply, define the product vision, experiment with AI-led solutions and take products from 0 → 1 → scale.

You will be expected to distinguish between an impressive AI demo and a product that customers will actually use and pay for. The ideal candidate combines product thinking, GenAI understanding, customer obsession and exceptional execution.

What You Will Do

- Own the AI product roadmap from problem discovery to execution and scale.

- Identify high-value use cases where AI can improve retailer productivity, profitability and decision-making.

- Spend significant time understanding the real-world behaviour and pain points of kirana and small retailers.

- Translate customer problems into clear product requirements, workflows and measurable outcomes.

- Evaluate and implement Generative AI, LLMs, AI agents and automation where they create genuine product value.

- Build and test rapid MVPs and prototypes to validate ideas before investing heavily in engineering.

- Work closely with Engineering, Data, Operations, Category, Supply Chain and Business teams to take products live.

- Define product metrics and continuously measure adoption, engagement, retention and business impact.

- Own product prioritisation and make clear trade-offs between speed,



impact and complexity.

- Develop a strong understanding of retailer data, transaction behaviour, inventory, assortment, pricing and replenishment patterns.

- Take products from early experimentation to scalable, reliable systems used across the Fairdeal.Market network.

- Present product strategy, progress, learnings and business impact directly to the Founder.

What We Are Looking For

- 8+ years of experience building and scaling technology products used by real customers.

- Strong experience in Product Management / 0-to-1 product building / Founder’s Office / Product Strategy.

- Strong understanding of Generative AI and modern AI product development.

- Ability to differentiate between an AI demo, feature and scalable product.

- Experience working closely with engineering and data teams.

- Strong customer discovery and problem-solving skills.

- Ability to work with ambiguity and independently drive initiatives from idea to execution.

- Strong analytical and strategic thinking with a bias toward action.

- Excellent communication and stakeholder-management skills.

Good to have

- Experience building AI-first products, AI agents or LLM-powered applications.

- Experience in B2B, B2B2C, Retail, E-commerce, Quick Commerce, FMCG or Supply Chain.

- Experience with recommendation engines, demand forecasting, inventory optimisation, pricing, assortment or replenishment products.

- Experience working in an early-stage startup or directly with founders.

- Technical understanding of APIs, LLMs, AI workflows, data pipelines and product experimentation.

- Experience taking a product from 0 → 1 and subsequently scaling it.

Why Join Fairdeal.Market?

- Build India’s first B2B quick commerce platform
- Work directly with founders and industry leaders on 0→1 and 1→100 journeys
- High ownership, quick growth, and the opportunity to create real impact in India’s retail ecosystem

📌 AI Product Lead - Founder's Office (Gurugram)
🏢 FDM Digital Solutions
📍 Gurugram