AI Growth & Automation Specialist – AI Voice & WhatsApp Agents

Company: scale100x.ai (Powered by Expertrons)

Location: Andheri East, Mumbai

Mode: Work From Office

Experience: 1–3 Years

Salary: ₹30,000 – ₹40,000+ per month, based on experience and performance

About scale100x.ai scale100x.ai is an AI-powered growth platform helping brands build and scale their franchise and distribution networks across India.

We work with high-volume lead-generation campaigns and are now building an AI-powered lead conversion engine to engage, qualify, nurture and convert these leads at scale.

About the Role

We are looking for an AI Growth & Automation Specialist who can build and manage AI Voice Agents and AI WhatsApp Agents that interact with our leads and move them through the sales funnel.

This is not a traditional digital marketing role .

Your core responsibility will be to take leads generated through channels such as Meta, LinkedIn and other acquisition platforms and build an automated system where AI can:

Contact → Converse → Qualify → Answer Questions → Nurture → Identify Intent → Book Meetings → Update CRM → Handover to Sales

You will be responsible for researching the right AI platforms, setting up agents, creating prompts and conversation flows, integrating tools, testing the agents on real leads and continuously improving their performance.

What You Will Own

1. AI Voice / Calling Agents

You will build and manage AI-powered voice agents that can have human-like conversations with prospects.

Your responsibilities will include

- Research and evaluate AI voice/calling platforms and recommend the right solutions.
- Set up and configure AI calling agents.
- Create agent personas, prompts, scripts and conversation flows.
- Build different calling journeys based on lead source, brand, campaign and lead stage.
- Define qualification questions and lead-scoring criteria.
- Configure agents to understand prospect requirements and intent.
- Train/configure agents to handle common questions, objections and responses.
- Set up automated follow-ups for leads who do not answer or require further nurturing.
- Analyse call recordings and transcripts to identify gaps.
- Continuously improve prompts, scripts and conversation flows.
- Monitor call performance and optimise the agent for better qualification and conversion.

The objective: A lead should not simply receive an automated call.

The AI agent should be able to have a meaningful conversation, understand the prospect, qualify the opportunity and move the prospect towards a sales meeting.

2. AI WhatsApp Agents

You will also build and manage AI-powered WhatsApp agents that can interact with prospects conversationally.

Your responsibilities will include:

- Research and implement suitable WhatsApp AI/automation platforms.
- Build AI-powered WhatsApp conversations and journeys.
- Configure agents to answer common prospect questions.
- Create qualification flows through WhatsApp.
- Capture prospect requirements, location, investment capacity, intent and other relevant information.
- Build automated follow-ups based on prospect behaviour.
- Create different journeys for new, qualified, unqualified, dormant and previously contacted leads.
- Configure AI responses for different lead scenarios.
- Enable prospects to move from WhatsApp conversation to a sales meeting.
- Integrate WhatsApp conversations with CRM and lead-management systems.
- Analyse conversations and continuously improve the WhatsApp agent.

The goal is to make WhatsApp a conversational sales and qualification channel , not simply a broadcast messaging channel.

1.



AI-Powered Lead Qualification

Build a system where AI handles the initial qualification before the lead reaches the sales team.

For example

Lead Generated

↓

AI Voice Agent / WhatsApp Agent

↓

Conversation

↓

Qualification

↓

Lead Scoring

↓

CRM Update

↓

Meeting Booking / Follow-up

↓

Sales Handover The system should be able to identify:

- Interested prospects
- Highly qualified prospects
- Prospects requiring further nurturing
- Unqualified prospects
- Prospects who need a follow-up
- Prospects ready to speak with sales

1. AI-Powered Meeting Booking

A key objective of the role is to turn qualified leads into sales meetings .

You will

- Identify prospects who are ready to speak with sales.
- Configure AI agents to offer appropriate meeting options.
- Integrate calendar/meeting-booking tools where required.
- Allow prospects to schedule meetings directly.
- Trigger automated meeting confirmations and reminders.
- Pass relevant qualification information to the salesperson before the meeting.
- Track meetings booked through AI.
- Track meeting show-up and conversion performance.

1. Lead Nurturing & Re-Engagement

Not every lead will be ready to speak with sales immediately. You will build automated AI journeys for:
- New leads
- Unresponsive leads
- Interested but undecided leads
- Follow-up leads
- Dormant leads
- Old/untapped leads
- Previously contacted leads
- Leads who missed meetings

Use AI Voice, WhatsApp and other automation channels to re-engage and nurture these prospects automatically.

1. CRM & Automation

You will connect the AI agents with our existing lead and sales systems.

Responsibilities include

- Integrating lead sources with CRM and automation platforms.
- Ensuring leads are automatically pushed into the correct workflows.
- Updating lead status and qualification based on AI conversations.
- Passing qualified leads to the correct sales team/member.
- Maintaining accurate lead data.
- Creating automated triggers and workflows.
- Identifying repetitive manual processes and automating them.
- Working with APIs, webhooks and automation platforms where required.

Experience with Make, Zapier, n8n, APIs, webhooks or similar automation tools will be an advantage.

1. AI Tools & Platform Management

You will be expected to actively research and experiment with new AI technologies.

Potential tools/platforms may include

- AI Voice / Calling Platforms
- AI WhatsApp Platforms
- AiSensy
- WATI
- Interakt
- Make
- Zapier
- n8n
- CRM platforms
- Calendar/meeting-booking tools
- ChatGPT
- Claude
- Gemini
- Other emerging AI agent platforms

You don't need to know every platform listed above. What matters is your ability to learn a new platform quickly, build something with it and make it work.

1. AI Agent Optimisation

AI agents will not be "set and forget".

You will regularly analyse

- Call recordings
- Call transcripts
- WhatsApp conversations
- Drop-off points
- Common questions
- Objections
- Incorrect AI responses
- Qualification failures
- Meeting-booking failures
- Lead feedback
- Sales-team feedback

You will then improve:
- Prompts
- Scripts
- Conversation flows
- Qualification questions
- Agent behaviour
- Follow-up logic
- Lead-routing rules





The goal is continuous improvement in lead quality, qualification and conversion.

1. Reporting & Performance

You will track the complete AI-led lead-conversion funnel.

Key metrics include

- Leads received
- Leads contacted
- AI call connection rate
- AI conversation rate
- AI qualification rate
- Qualified leads
- Lead qualification accuracy
- WhatsApp response rate
- AI engagement rate
- Follow-up completion rate
- Meetings booked
- Meeting show-up rate
- Lead-to-meeting conversion
- Cost per qualified lead
- Cost per meeting booked
- Re-engagement rate
- Sales feedback on lead quality
- Overall conversion performance

You will identify gaps and recommend changes to improve performance.

What We Are Looking For

We are looking for someone who is:
- Highly curious about AI and emerging technology.
- Extremely execution-oriented.
- Comfortable experimenting with new tools.
- Able to independently learn and implement technology.
- Robust in written and verbal communication.
- Comfortable working with large lead databases.
- Analytical and comfortable working with performance data.
- Interested in automation and AI agents.
- Comfortable working closely with both marketing and sales teams.
- Willing to test, analyse, fail, learn and optimise quickly.

You will have an advantage if you have experience with:
- AI Voice Agents
- AI Calling
- AI WhatsApp Agents
- Chatbots
- WhatsApp API
- CRM Automation
- Marketing Automation
- Lead Qualification Automation
- Appointment-Setting Automation
- Make / Zapier / n8n
- APIs and Webhooks
- CRM platforms
- Lead-generation campaigns
- Performance marketing

Prior experience with AI agents is preferred, but we will also consider candidates with strong automation experience and a demonstrated ability to learn and build AI workflows. The Kind of Person We Want

Imagine we tell you

"We generated 1,000 leads this month. We don't want our sales team manually calling every lead. Build us a system that can contact these leads, have a conversation, qualify them, answer their basic questions, nurture interested prospects and book meetings with sales."

You should be excited by this problem.

You should be able to:

Research → Select Tools → Build → Integrate → Test → Launch → Analyse → Optimise and continuously improve the system.

Key Performance Indicators

Your performance will primarily be measured on:

- Qualified leads generated through AI
- AI calling connection and qualification rates
- WhatsApp engagement and qualification rates
- Meetings booked through AI
- Lead-to-meeting conversion
- Meeting show-up rate
- Cost per qualified lead
- Cost per meeting booked
- Lead re-engagement
- AI agent accuracy
- Reduction in manual sales effort
- Overall contribution to lead-to-conversion performance

Why Join scale100x.ai?
- Build real-world AI Voice and WhatsApp Agents used on high-volume lead-generation campaigns.
- Work directly on AI-powered sales and growth automation.
- Experiment with the latest AI agent technologies.
- Get hands-on exposure to marketing, sales, CRM and automation.
- Work across multiple brands and industries.
- Build systems that directly impact business revenue.
- Work in a fast-growing company building the future of franchise growth in India.

scale100x.ai Build. Learn. Scale.

One important point: I deliberately removed the heavy emphasis on email marketing . It can still be part of the broader automation ecosystem, but it should not be a core hiring criterion for this position. Your hiring signal should be: “Can this person actually build and optimise AI Voice + WhatsApp agents that qualify leads and book meetings?”

📌 AI Growth & Automation Specialist – AI Voice & WhatsApp Agents (Mumbai)
🏢 Expertrons
📍 Mumbai