About Us:

FruitBowl is an independently owned, design-first agency based in Mumbai. We are a 65-person team across design, copy, strategy, product, brand, growth and experience, working with clients globally across 20 industries including F&B;, hospitality, fashion, logistics, finance, technology and startups.

The role:

You will own the health of FruitBowl India across the work, the clients, the people, the operating system and the numbers. The work has to be excellent. Clients have to trust us with bigger problems. Teams need clarity, strong leadership and room to do their best thinking. You will report to the CEO and work closely with our Business Head, senior creative and strategy leadership, cluster leads, operations, finance and people teams.

The work:

Set a high bar for strategy and creative output. Understand every important account well enough to know when the thinking is sharp, when the team needs help and when the brief itself needs to be challenged.

The business:

Own visibility across revenue, margins, account health, scope, capacity and resourcing. Work with the Business Head on new business, pitches, client expansion and the standard of what we sell.

The people:

Build a strong second, third, fourth line of leadership. Coach leaders, identify gaps early, improve hiring, build succession and make sure critical responsibilities have real backup. Essentially we are always asking : Can you build a team where critical knowledge, client trust and decision-making never sit with just one person? Can you build leaders who don’t need you in every room? Can you spot the next leader before they have the title?

The operating system:

Build an agency that can handle changing scopes, demanding clients, pitches, exits,



launches and growth without the founder holding every moving piece together.

We want you if you: (Please read this twice)

- Have spent meaningful time inside a strong creative, digital or integrated agency and understand how the whole machine works.
- Have led a sizeable portfolio, business unit, office, department or multidisciplinary team.
- Have real fluency across disciplines. You should be able to move from brand and creative to performance, product, email, lifecycle, ABM, full-funnel marketing and AI. You do not need to be the deepest specialist in every room, but you need to know what good looks like, ask the right questions and connect the pieces. Yes, a generalist with one core obsession.
- Are as comfortable discussing the work as you are discussing why an account is unprofitable, why a team is overloaded or why a client relationship is drifting.
- Can move across categories just as easily. One hour could be hospitality, the next BFSI, fashion, B2B, technology or education. You should be able to understand a new business quickly enough to become practical.
- Can take a 30-minute handover, understand what matters, ask the right questions and become useful quickly, even in a category you barely know.
- Can lead senior clients with confidence and represent the agency in the room.
- Have built leaders around you.

Crawl. Walk. Run.

30 days: Understand the business deeply. People, clients, work, economics,



pressure points and where we are overly dependent on individuals.

60 days: Know every key account well enough to step into the room, understand the business problem, spot the gaps and move the client and team forward. Close the most urgent leadership and resourcing gaps.

90 days: Run the India business day to day. Client escalations, account health, resource decisions, hiring priorities and leadership reviews should flow through you.

What success looks like after year one:

Our strongest clients see FruitBowl as a senior strategic partner and those relationships have deepened. The CEO is no longer required in the key operating loops of the India business.

We have built an agency where ambition does not depend on burnout. Ambitious, yes. Impossible, no.

The leadership bench is stronger, the work is better and the business can take on more growth without taking on more chaos.

The runway:

Build and run a stronger FruitBowl India. Over the first two years, we expect the Agency Head to build an India business known for stellar work, strong leadership and a business that runs with increasing independence. The horizon gets wider from there.

That could mean taking on international markets, building new offices or capabilities, or playing a larger role in defining FruitBowl’s next stage of growth. We are looking for someone who sees Agency Head, India as the beginning of a much larger leadership journey.

Compensation:

₹24 LPA total compensation, including base performance-linked variable.

Mumbai. Full-time.

One last thing:

If this role genuinely sounds like you, apply here and send me a short note on LinkedIn. In 3-4 lines, please tell me : why you! Please write it yourself, no AI.

📌 Agency Head (Mumbai)
🏢 Fruitbowl Digital
📍 Mumbai