Company Description Star Union Dai-ichi Life Insurance (SUD Life), founded in 2009, is a joint venture between Bank of India, Union Bank of India, and Dai-ichi Life Holdings of Japan. Leveraging a collective network of over 11,000 branches and serving more than 64 million customers, SUD Life offers one of the widest life insurance distribution footprints in India, including extensive reach into rural areas through sponsored Regional Rural Banks.

Dai-ichi Life, established in 1902 and among the top global life insurers, brings strong product expertise, asset management skills, and operational excellence to the partnership. SUD Life emphasizes an inclusive, cross-cultural work environment where high performance is recognized and growth-oriented individuals are encouraged to develop their careers. Applicants joining SUD Life can expect exposure to a large and diverse customer base, robust institutional backing, and opportunities for professional advancement in a dynamic insurance sector.

Role Description Agency Leaders are responsible for recruiting, developing, and managing a team of insurance agents to drive life insurance sales and achieve business targets. Day-to-day activities include identifying and onboarding new agents, coaching and mentoring agency teams, monitoring performance metrics, and ensuring compliance with company policies and regulatory guidelines.

Agency

Leaders collaborate with internal stakeholders to plan local sales campaigns, conduct training sessions, and support agents in customer acquisition, needs analysis,



and policy servicing. This is a full time hybrid role based in Haldwani, where regular in-office and field presence is expected, while some work-from-home flexibility is available for planning, reporting, and administrative tasks. The position requires proactive leadership, strong relationship-building with agents and customers, and consistent execution of strategies that strengthen SUD Life’s presence in the local market.

Qualifications

- Demonstrated experience in sales, preferably in life insurance or financial services, with a track record of meeting or exceeding targets.
- Strong leadership and people management skills, including recruiting, mentoring, and retaining high-performing agency teams.
- Ability to build and maintain relationships with customers, agents, and bank partners, with strong interpersonal and communication skills.
- Sound understanding of insurance products, basic financial concepts, and market dynamics; ability to explain solutions clearly to diverse customers.
- Competence in planning, organizing, and executing local sales campaigns, with effective time management and problem-solving abilities.
- Comfort with hybrid working arrangements, including field work in Haldwani and remote tasks such as reporting and follow-ups.
- Graduate degree in any discipline; additional certifications in insurance, sales, or finance are an advantage.
- Prior experience in agency channel development or bank assurance will be considered beneficial.

📌 Agency Leaders (Haldwani)
🏢 Star Union Dai-ichi Life Insurance Company
📍 Haldwani