24 Sep
|
Movate
|
Karnataka
Role - Adobe Analytics Implementation
Experience - 4Year
Budget - 22LPA
Location - Bangalore
Key Responsibilities
Adobe Analytics Implementation & Configuration
- Configure and manage Adobe Analytics implementations across websites and digital platforms
- Set up and maintain report suites, eVars, props, success events, processing rules, and classifications
- Create SDRs (Solution Design Requirements) and technical implementation documentation
- Gather business requirements and translate them into tracking specifications
- Define analytics governance and implementation standards
Tag Management & Tracking
- Implement tracking using Adobe Experience Platform Data Collection (Adobe Launch)
- Configure page tracking, click tracking, form tracking, campaign tracking, and custom event tracking
- Implement and manage marketing and third-party tags
- Work with developers on data layer implementation and validation
AEP Web SDK & Platform Implementation
- Implement and configure AEP Web SDK
- Work on schemas, datastreams, datasets, and event forwarding setup
- Support migration from legacy Adobe Analytics implementations to AEP Web SDK architecture
- Exposure to Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) is preferred
QA, Validation & Debugging
- Perform implementation QA and analytics validation
- Troubleshoot tracking discrepancies and data issues
- Use debugging tools such as Adobe Experience Platform Debugger, Omnibug, ObservePoint, and browser developer tools
Optional / Valuable to Have
- Basic experience in Adobe Workspace reporting and dashboard creation
- Ability to analyze reports and provide actionable insights
- Exposure to Google Analytics or other analytics platforms
Required Skills
- Strong hands-on experience in Adobe Analytics implementation
- Expertise in Adobe Experience Platform Data Collection / Adobe Launch
- Strong understanding of eVars, props, success events, processing rules, and classifications
- Hands-on experience with AEP Web SDK implementation
- Knowledge of schemas, datastreams, datasets, and event forwarding
- Experience in SDR preparation and analytics documentation
- Strong understanding of HTML, JavaScript, and web technologies
- Experience in analytics QA, testing, and debugging
- Good communication and stakeholder management skills
- Good to have NodeJS experience
Preferred Qualifications
- Bachelor’s degree in Engineering, Computer Science, Analytics, or related field
- Adobe certifications are an added advantage
📌 Adobe Implementation (Karnataka)
🏢 Movate
📍 Karnataka