HEAD OF ADMISSIONS

Our Vision

We believe every child deserves an equal opportunity to grow to their fullest potential, regardless of background. Learning should be joyful, unhurried, and rooted in trust — in the child's own curiosity and in the professionalism of the teacher guiding them. Rather than measuring success through constant testing, we focus on deep understanding, wellbeing, and the development of the whole child: their character, creativity, and capacity for lifelong learning.

We are guided by the belief that education's purpose extends beyond academics — to nurture ethically responsible, empathetic individuals equipped with the human skills — critical thinking, collaboration, and resilience — that will matter most in a rapidly changing world.

About the School

Our school brings together a warm, experiential approach to teaching with a strong foundation in Cambridge, ICSE, and IGCSE curricula. We're committed to holistic development, experiential learning, and academic excellence, creating an workplace where every child is supported to learn at their own pace and reach their full potential.

Location: Thane–Mulund, Mumbai

School : Confidential Partner School

Job Type: Full-Time | Permanent

Work Hours: Monday–Friday: 7:00 AM – 4:00 PM | 1st, 3rd & 5th Saturdays Off | Working Saturdays: 7:00 AM – 2:00 PM

Reports To: Head of School / Principal

Team: 2–3 Admissions Counsellors

Salary: Commensurate with experience and qualifications

Position Summary The Head of Admissions will be responsible for building, managing and strengthening the school's admissions function. The role will serve as the primary owner of the admissions funnel, driving qualified enquiries, campus visits, applications and student enrolments.

The role requires a solid combination of sales leadership, parent engagement, team management, data-driven decision-making and hands-on execution. The Head of Admissions will work closely with the Principal, Academic, Marketing and Operations teams to strengthen the parent journey and improve admissions conversion.

Key Responsibilities

Admissions & Conversion

1. Own and manage the complete admissions funnel from lead generation to fee collection.
2. Drive monthly and annual admission targets and maintain a healthy prospective-parent pipeline.
3. Ensure timely lead response, structured follow-ups and effective closure of enquiries.
4. Personally handle critical, high-value and late-stage parent conversations.
5. Conduct need-based counselling and address parent queries related to academics, curriculum, fees, infrastructure, location, transport and competition.
6. Analyse lost leads and implement corrective actions to improve conversion.

Team Leadership

1. Lead,



manage and coach a team of 2–3 Admissions Counsellors.
2. Allocate leads and responsibilities and monitor individual and team performance.
3. Conduct regular reviews of calls, follow-ups, campus visits, applications and admissions.
4. Train and mentor counsellors on consultative selling, parent discovery, school presentation, objection handling and closing.
5. Ensure adherence to admissions processes, follow-up standards and CRM discipline.

Parent Experience & Campus Visits

1. Own the prospective parent's journey from the first enquiry through admission closure.
2. Ensure campus visits are professionally planned and effectively showcase the school's academic proposition, pedagogy, infrastructure and student experience.
3. Coordinate Principal and Academic interactions for prospective parents wherever required.
4. Ensure timely and professional communication with parents through phone, WhatsApp, email and in-person interactions.
5. Identify opportunities to enhance the overall parent experience throughout the admissions journey.

CRM, MIS & Admissions Analytics

1. Ensure accurate capture and tracking of leads across digital, offline, referral, walk-in and event sources.
2. Maintain updated CRM records with clear lead stages, follow-ups and next actions.
3. Track lead quality, campus visits, applications, admissions and conversion ratios.
4. Monitor counsellor-wise performance and identify areas for improvement.
5. Prepare regular admissions MIS and dashboards for school leadership.
6. Identify funnel leakages and implement measures to improve conversion and closure.

Marketing & Local Market Development

1. Work closely with the Marketing team to convert marketing activities into qualified admissions enquiries.
2. Support and participate in Open Houses, school events, parent seminars, community activations and other lead-generation initiatives.
3. Develop local lead-generation opportunities through RWAs, residential communities, corporates, preschools, referrals and strategic partnerships.
4. Provide feedback on lead quality, parent expectations, campaign performance and market trends.
5. Develop a strong understanding of the Thane–Mulund catchment and competitive school landscape.
6. Identify emerging micro-markets and opportunities for targeted admissions initiatives.





School Coordination & Administration

1. Act as the primary on-ground admissions representative of the school.
2. Coordinate with the Principal, Academic, Marketing and Operations teams to resolve parent queries and remove barriers to admission.
3. Coordinate admission documentation, application closure and fee collection with the school administration.
4. Ensure adherence to admissions processes, documentation standards, response TATs and confidentiality requirements.

Provide regular admissions updates, insights and actionable recommendations to school leadership.

Key Performance Indicators

1. Admissions achieved vs. target
2. Qualified enquiries and lead quality
3. Lead-to-visit conversion
4. Visit-to-application conversion
5. Application-to-admission conversion
6. Overall enquiry-to-admission conversion
7. Lead response and follow-up TAT

8. Counsellor productivity and conversion

9. Lead source performance
10. Lost-lead analysis and recovery
11. Fee collection / admission closure TAT
12. Performance of local marketing and referral initiatives
13. Parent experience during the admissions journey

Qualifications & Experience Required:

1. Bachelor's or Master's degree in any discipline.
2. 5–8 years of relevant experience in admissions, education sales, consultative sales or a similar target-driven environment.
3. Proven experience in team management, sales leadership and target achievement.
4. Strong understanding of admissions funnel management and conversion processes.
5. Excellent communication, negotiation and parent counselling skills.
6. Experience working with CRM systems, MIS and data-driven reporting.

Preferred

1. Experience in School Admissions / Education Sales.
2. Experience in K-12, International, ICSE, CBSE or IGCSE schools.
3. Experience in premium education or education consulting.
4. MBA/PGDM in Sales, Marketing or Business Administration.
5. Experience managing local lead-generation, referral or community outreach initiatives.

Core Competencies

1. Strong sales and target orientation
2. Admissions funnel and conversion management

3. Team leadership and coaching

4. Consultative selling and negotiation
5. Parent counselling and relationship management
6. CRM, MIS and data-driven decision making
7. Strong verbal and written communication
8. Excellent follow-up discipline

9. Market and competitive intelligence

10. Ownership and accountability
11. Problem-solving and execution orientation
12. Strong organizational and time-management skills

Ability to work independently in a fast-paced, target-driven environment Pay: ₹600,000.00 - ₹700,000.00 per year

Work Location: In person

📌 Admission Head (Thane)
🏢 BeyondSkool
📍 Thane