Admission Counsellor cum Marketing Head & Public Relations Officer (PRO)

Department: Admissions & Marketing(STEP UP SCHOOL, GHAZIABAD)

Location: School Campus(STEP UP SCHOOL, GHAZIABAD)

Employment Type: Full-Time

Reporting To: Principal / School Management

Job Summary

We are looking for a dynamic, confident, and result-oriented Admission Counsellor cum Marketing Head & Public Relations Officer (PRO) to lead the school's admission counselling, marketing, branding, outreach, and public relations activities.

The candidate will be responsible for increasing admissions, building strong relationships with parents and the community, promoting the school's brand, and coordinating various marketing and PR initiatives.

Key Responsibilities

1. Admissions & Counselling

- Handle enquiries from prospective parents and students.
- Counsel parents regarding the school's academic programmes, facilities, activities, fee structure, and admission process.
- Conduct campus visits and admission counselling sessions.
- Follow up with prospective parents through calls, WhatsApp, email, and personal meetings.
- Maintain admission enquiry and conversion records.
- Achieve admission targets as assigned by the management.

1. Marketing & Promotion

- Develop and execute marketing strategies to increase school admissions.
- Plan and coordinate promotional campaigns, events, exhibitions, seminars, and outreach programmes.
- Promote the school through digital and offline marketing channels.
- Coordinate with advertising agencies, vendors, photographers, designers,



and digital marketing teams.
- Monitor competitors' activities and local market trends.

1. Public Relations (PRO)

- Build and maintain positive relationships with parents, prospective parents, local communities, organisations, and other stakeholders.
- Represent the school professionally during events and public interactions.
- Coordinate school publicity, press releases, media interactions, and promotional activities, as authorised by the management.
- Maintain a positive image and reputation of the school.

1. Digital & Social Media Coordination

- Coordinate school content for Facebook, Instagram, YouTube, Google, website, and other platforms.
- Plan campaigns for admissions and significant school events.
- Coordinate with the creative/digital team for photographs, videos, posters, brochures, and other promotional materials.
- Ensure that all promotional content reflects the school's standards and policies.

1. Events & Outreach

- Plan and coordinate admission-related events, open houses, parent interaction programmes, workshops, exhibitions, and school promotional events.
- Develop relationships with nearby schools, institutions, residential societies, corporates,



and community organisations for outreach activities.
- Identify opportunities for increasing school visibility and admissions.

1. Reporting & Administration

- Maintain daily/weekly/monthly admission enquiry and conversion reports.
- Prepare marketing and admission performance reports for management.
- Track leads, follow-ups, conversions, and pending enquiries.
- Prepare and manage the annual admission marketing plan and budget in coordination with management.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, Public Relations, Education, or a related field.
- 3–5 years of relevant experience, preferably in school admissions, education marketing, counselling, sales, or public relations.
- Excellent communication and interpersonal skills.
- Strong English and Hindi communication skills.
- Good counselling, negotiation, presentation, and follow-up skills.
- Strong knowledge of social media and digital marketing.
- Ability to handle admission targets and work under pressure.
- Professional personality with excellent relationship-building skills.
- Good knowledge of MS Office, Google Workspace, and basic digital marketing tools.

Preferred
- Prior experience in a reputed school or educational institution.
- Experience in handling school admissions and parent counselling.

- Experience in market

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 ADMISSION COUNSELOR-CUM-MARKETING HEAD & PUBLIC RELATION OFFICER (Crossings Republik)
🏢 STEP UP SCHOOL
📍 Crossings Republik