BS Eduworld

Company: BS Eduworld Pvt Ltd

Department: Admissions / Student Counselling

Position: Student Counsellor / Education Counsellor

Location: Delhi NCR / [Office Location]

Employment Type: Full time

Required Experience: 2+ years

Reporting To: Sales Head / Business Head

About the Role

BS Eduworld is looking for a Student Counsellor who will guide prospective students and working professionals regarding suitable academic programmes, eligibility, admission procedures, university options and programme-related queries.

The counsellor will be responsible for lead conversion, regular follow-ups, counselling and admission closure , while maintaining a professional and student-focused approach.

Key Responsibilities

1. Student Counselling

- Counsel students and working professionals regarding available programmes.
- Understand the candidate's educational background, career goals and requirements.
- Explain programme structure, eligibility, duration, admission process and applicable fees.
- Provide accurate information about universities, programmes and documentation requirements.
- Help candidates identify programmes appropriate to their stated academic and professional objectives.
- Address student queries through calls, WhatsApp, email and other communication channels.

2. Lead Management

- Handle leads generated through website, Google Ads, Meta Ads, WhatsApp, calls, referrals and other channels .
- Make timely calls to new leads.
- Qualify leads based on programme interest, eligibility, location, experience and requirements.
- Maintain accurate lead status in the CRM.
- Ensure no qualified lead remains unattended.
- Follow up consistently with prospective students.

3. Admissions & Conversion

- Guide candidates through the complete admission journey.
- Explain application and documentation requirements.
- Coordinate with the admissions/operations team for application processing.




- Follow up until the candidate completes the required admission formalities.
- Maintain accurate records of applications, conversions and pending cases.
- Work towards assigned monthly admission/revenue targets.

4. CRM Management

- Update every interaction with the student in the CRM.
- Maintain accurate lead stages such as:
- New Lead
- Contacted
- Interested
- Counselling Done
- Follow-up
- Application Started
- Documents Pending
- Admission Confirmed
- Not Interested
- Lost
- Maintain follow-up dates and next-action reminders.
- Ensure CRM data is updated on a daily basis.

5. Follow-Up Management

- Conduct systematic follow-ups through calls, WhatsApp and email.
- Understand reasons for delayed decisions.
- Provide additional information required by prospective students.
- Reconnect with old and inactive leads where appropriate.
- Maintain a structured follow-up pipeline.

6. Coordination with Internal Teams

Coordinate with:

- Sales / Business Development

For lead allocation and targets.

- Operations / Admissions

For application processing and documentation.

- Academic Team

For programme-related queries.

- Finance

For fee/payment-related coordination.

- Marketing

For feedback on lead quality and campaign performance. Key Responsibilities for International Students

Where applicable, the counsellor may handle students from:

- UAE
- Saudi Arabia
- Qatar
- Bahrain
- Kuwait
- Oman
- UK
- USA
- Canada
- Australia
- Europe
- Africa
- Southeast Asia

Responsibilities include:
- Understanding international student requirements.




- Explaining programme delivery and admission processes clearly.
- Coordinating across different time zones.
- Communicating professionally with international candidates.
- Maintaining accurate documentation.

Important Compliance Responsibility The counsellor must not make unsupported claims regarding:

- Accreditation
- Government recognition
- Degree equivalence
- University rankings
- Employment guarantees
- Immigration/visa benefits
- Professional licensing
- Guaranteed acceptance of a qualification in a particular country

All programme and university information should be communicated according to the official information approved by BS Eduworld and the respective awarding institution . Daily Responsibilities A Student Counsellor is expected to:

- Contact newly assigned leads.
- Follow up with existing prospects.
- Conduct counselling calls.
- Update CRM records.
- Send approved programme information.
- Track applications and documentation.
- Coordinate pending admissions.
- Prepare daily follow-up reports.
- Meet assigned counselling/conversion targets.

Required Skills

- Excellent verbal and written communication
- Strong counselling and listening skills
- Persuasion and negotiation abilities
- Customer relationship management
- Good knowledge of education programmes
- Strong follow-up discipline
- Comfortable working with targets
- Good MS Excel/Google Sheets knowledge
- CRM experience
- WhatsApp/email communication skills
- Ability to handle objections professionally
- Ability to communicate with students and working professionals

Qualification Education: Graduate in any discipline. A background in education, management, marketing or related fields is preferred.

- Experience in higher education, international education, EdTech or professional certification programmes will be an advantage.

📌 Academic Advisor (Delhi)
🏢 BS Eduworld
📍 Delhi