Job Type: Full time

Location: West Bengal, India

Responsibilities

- Conduct continuous market, consumer, retailer, and competitor analysis.
- Identify product gaps and new business opportunities across export markets.
- Translate market insights into commercially viable product concepts.
- Lead seasonal and buyer-specific product collection development.
- Coordinate with design, sourcing, production, and quality teams.
- Develop structured sampling plans based on commercial potential.
- Track sample performance and incorporate buyer feedback.
- Support sales and NBD teams with product recommendations and presentations.
- Lead cross-functional execution and mentor junior merchandisers.
- Drive process improvements that reduce waste and improve speed-to-market.

Qualifications

- Bachelors degree in Fashion, Textile, Product Design, Business, or related field.
- 815 years of merchandising and product development experience in export businesses.
- Strong understanding of international retail markets.
- Excellent analytical, commercial, communication, and leadership skills.

Core Competencies

- Market Intelligence




- Consumer Insight Analysis
- Product Development
- Commercial Acumen
- Leadership
- Cross-functional Collaboration
- Negotiation
- Analytical Decision-making
- Innovation

Key Result Areas (KRAs)

- Market Intelligence, Consumer Research 20% Trend reports, competitor bench marking, chance identification
- Product Development, Innovation 25% Commercial collections developed, buyer acceptance, innovation
- Scientific Sampling 25% Sample-to-order conversion, reduction in non-performing samples
- Business Development Support 15% Support for new buyers, presentations, enquiries/orders
- Cross-functional Execution 10% On-time sample delivery, stakeholder coordination
- Leadership Process Improvement 5% Team development, process improvements

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 SENIOR MERCHANDISER (Kolkata)
🏢 YOGINI TRADEX
📍 Kolkata