Skill required: Marketing Operations - Hyper Text Markup Language (HTML)
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Songall powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.
What would you do Help balance increased marketing complexity and diminishing marketing resources.Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services Customer Engagement and Media Growth Services.Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights"API Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities.Marketing Automation Best Practices: Knowledge of Marketing Automation best practices.HTML and CSS: Familiarity with HTML and CSS for email template customization.Adobe Campaign Classic Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffer
What are we looking for Excellent communication and collaboration skills to work effectively with cross functional teams and stakeholdersStrong attention to detail and ability to manage multiple campaigns simultaneously in a fast paced environment
Roles and Responsibilities:
Copilot said:Campaign Planning and Requirements GatheringCollaborate with Project Manager and marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build while highlighting risks if anyAssist in the execution of campaign strategies including audience segmentation journey mapping and content creationProvide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectivelyAdobe Campaign Classic Configuration and DevelopmentCreate and configure offers workflows mail templates landing pages and automations to support campaign executionCreate and manage automated journeys including welcome series nurture campaigns and triggered communicationsCampaign Execution and ManagementSet up and execute email SMS direct mail social paid and other marketing broadcast or journey based campaigns using Adobe Campaign ClassicCreate landing pages within Adobe Campaign Classic as per the provided briefEnsure accurate targeting and segmentation of campaign audiencesMonitor campaign performance and engagement metrics providing regular reporting and analysis to stakeholdersConduct AB testing and optimization to improve campaign effectiveness and customer experienceTroubleshoot and resolve technical issues related to campaign executionWork Orchestration and Data HygieneFully understand ticketing and request management tools and accurately record updates data points timestamps and other relevant information to provide a seamless campaign experience to internal and external stakeholdersAdhere to all Desktop Procedures DTPs Standard Operating Procedures SOPs checklists and other significant process documents to carry out required tasksComplete all required reports so that accurate numbers are reported to clients and leadership