- Hands-on experience with Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RTCDP)
- Customer Journey Analytics (CJA)
- Experience ingesting customer data into AEP from multiple enterprise systems including Web applications, CRM platforms, Marketo, Batch and Streaming pipelines, REST APIs
- Experience building and supporting audience segmentation and activation use cases using RTCDP.
- Robust understanding of customer identity resolution and profile management.
- Experience with JavaScript, HTML, browser debugging tools, and network analysis.
- Attribution Modeling, Funnel Analysis, Customer Journey Tracking
- Data Governance, Consent Management, Tag Auditing and Troubleshooting.