This position is part of our business expansion and is intended to strengthen the existing sales team . We are looking for additional resources to support the increased business requirements.
Since the role has a strong focus on driving secondary sales, creating consumer demand through product availability and strengthening retail-level execution. Preferred from companies across the ice cream, beverages, confectionery, and chocolate sectors .
Ideal Candidate Profile
Secondary sales: Strong track record of driving distributor-to-retailer movement and consumer offtake, rather than focusing only on primary billing.
Distribution expansion: Experience in numeric/weighted distribution, outlet expansion, beat productivity, and effective market coverage.
Retail execution:
Strong capability in Assets/ freezer placement, point-of-sale visibility, merchandising, and ensuring product availability at the retail level.
Channel management: Exposure to General Trade, Contemporary Trade, HoReCa, and Quick Commerce channels.
SFA/DMS: Hands-on experience with Sales Force Automation and Distributor Management Systems for tracking sales, distribution, market coverage, and execution compliance.
Team & distributor management: Ability to manage distributors, field teams, and market execution while delivering agreed sales and distribution targets.