JOB DESCRIPTIONSocial Media Strategy & Account Manager

Location: Delhi NCR | Gurgaon | Noida

Experience: 3–6 years

Employment Type: Full-time

Function: Social Media Strategy | Client Servicing | Account Management | Creative Coordination

About the Role

We are looking for a Social Media Strategy & Account Manager who can combine strategic thinking, social media knowledge, client management and strong execution skills.

This person will be responsible for taking an account from understanding the client's business and developing the strategy to coordinating the creative team and ensuring final delivery.

This is not a coordination-only or forwarding role.

The person should be able to understand what the client needs, develop a strategic direction, create a strategy deck, present it to the client, brief the creative team, manage timelines, take feedback and ensure the work gets delivered.

The Core Workflow

Client Understanding → Strategy → Strategy Deck → Client Presentation → Brief → Creative Team → Follow-up → Quality Check → Client Feedback → Revision → Approval → Delivery

You will own this entire cycle.

KEY RESPONSIBILITIES1. Client Servicing & Account Management

- Act as the primary point of contact for assigned clients.
- Understand the client's business, objectives, audience, challenges and expectations.
- Build strong and qualified client relationships.
- Conduct client calls and meetings independently.
- Take clear and comprehensive briefs.
- Convert client requirements into actionable internal briefs.
- Keep clients updated on project progress and timelines.
- Manage expectations around scope, timelines and revisions.
- Handle client feedback professionally and constructively.
- Identify potential issues before they become client escalations.
- Take ownership of the account from brief to final delivery.

2. Social Media Strategy
- Develop social media strategies aligned with the client's business and communication objectives.
- Understand the client's brand positioning, audience and category.
- Conduct basic competitor, category and audience research.
- Identify relevant social media opportunities and trends.
- Develop:
- Content pillars
- Communication territories
- Platform strategies
- Content themes
- Campaign ideas
- Content formats
- Monthly content calendars
- Understand how content needs to differ across Instagram, , Facebook, YouTube and other relevant platforms.
- Use performance insights and learnings to improve future content strategies.

3. Strategy Decks & Presentations

The candidate should be comfortable creating strategy decks independently, not simply presenting decks created by someone else.

Responsibilities include:

- Creating client strategy presentations in PowerPoint / Google Slides.
- Structuring a strategy logically around:

Business Objective → Audience → Insight → Strategy → Communication Idea → Content Pillars → Execution → Content Calendar → KPIs

- Turning research and insights into clear recommendations.
- Creating visually clear and persuasive presentations.
- Presenting strategies to clients.
- Explaining the rationale behind recommendations.
- Handling questions and feedback during presentations.
- Revising the strategy based on client inputs.





The candidate should be able to answer:“If we give you a new client tomorrow, can you understand the brief, develop a social media strategy and create a presentation that you can take to the client?”4. Social Media Management

The candidate should have a strong practical understanding of social media, including:

- Instagram
- - Facebook
- YouTube
- Reels / short-form video
- Carousels
- Static posts
- Stories
- Captions and copy
- Hashtags / discoverability
- Content calendars
- Social media trends
- Engagement
- Basic social media analytics

The candidate should understand what makes content relevant, engaging and appropriate for each platform.

5. Creative Team Coordination

You will work closely with:

- Copywriters
- Graphic Designers
- Video Editors
- Motion Designers
- Photographers / Production Teams
- Strategy Team
- Other internal stakeholders

Responsibilities include:

- Briefing the creative team clearly.
- Explaining the objective and context behind the brief.
- Setting clear deadlines.
- Following up proactively.
- Tracking deliverables.
- Identifying bottlenecks.
- Coordinating dependencies between copy, design and video.
- Ensuring everyone knows what needs to be delivered and by when.
- Escalating issues early.
- Ensuring the team delivers against the client commitment.

We are looking for someone who does not simply say:“I have forwarded the client's message to the designer.”

We need someone who says:

“I have understood the requirement, briefed the designer, followed up on the work, reviewed the first version, incorporated the feedback and taken it to final approval.”6. Quality Control

Before anything goes to the client, the Account Manager should review the work.

Check for:

- Alignment with the brief
- Brand consistency
- Correct messaging
- Grammar and spelling
- Visual quality
- Content relevance
- Platform suitability
- Accuracy of information
- Correct formats and dimensions
- Client requirements
- Overall quality

The client should not be the first quality-control checkpoint.

7. Client Feedback & Revision Management

- Receive and understand client feedback.
- Ask questions when feedback is unclear.
- Distinguish between subjective and actionable feedback.
- Convert feedback into a clear internal brief.
- Coordinate revisions with the creative team.
- Review revised work before sending it back to the client.
- Maintain version control.
- Ensure feedback does not get lost between client and team.
- Follow through until final approval.

8. Deadline & Delivery Management

This is a critical part of the role.

- Maintain account-wise project trackers.
- Track every deliverable from brief to final approval.
- Ensure committed deadlines are met.
- Follow up proactively with the team.
- Identify delays before they happen.
- Communicate potential delays to the client in advance.
- Escalate internally when required.




- Take ownership of getting work across the finish line.

If a deliverable is committed for today, the Account Manager is expected to own the delivery — even when there are challenges within the team.

The role requires someone who is comfortable working in a fast-paced agency environment where client commitments matter.

9. Reporting & Account Management

- Maintain content calendars.
- Maintain project and delivery trackers.
- Track client approvals and pending feedback.
- Prepare regular status updates.
- Coordinate client review meetings.
- Document important client discussions and decisions.
- Track campaign and social media performance.
- Use insights to make recommendations for future content.

WHO WE ARE LOOKING FOR

We are looking for someone who is:

Strategic

Can understand a business problem and turn it into a meaningful communication and social media strategy.

Social Media Savvy

Understands platforms, formats, content behaviour and trends.

Client-Friendly

Can communicate confidently with clients, manage expectations and handle feedback professionally.

Creatively Aware

Can understand good copy, design, video and storytelling — and give useful feedback to the creative team.

Highly Organised

Can manage multiple clients, projects, deadlines and people simultaneously.

Proactive

Doesn't wait for someone to tell them that a deadline is approaching.

Accountable

Takes ownership when something goes wrong instead of simply blaming the team.

A Strong Communicator

Can translate:

Client language → Internal brief → Creative output → Client presentation

A Doer

Someone who gets things done.

EXPERIENCE

3–6 years of experience in one or more of:

- Social Media Account Management
- Social Media Strategy
- Digital Marketing
- Client Servicing
- Advertising / Creative Agency
- Digital Agency
- Brand Management
- Content Strategy

Agency experience will be an advantage.

SKILLS REQUIREDSocial Media

- Social media strategy
- Content planning
- Content calendars
- Platform understanding
- Content formats
- Social media trends
- Basic analytics

Strategy
- Audience understanding
- Competitor research
- Category research
- Content pillars
- Communication strategy
- Campaign thinking
- KPI development

Client Servicing
- Client communication
- Briefing
- Presentation
- Feedback management
- Expectation management
- Conflict resolution

Execution
- Team coordination
- Timeline management
- Quality control
- Project tracking
- Revision management
- Delivery management

Presentation
- PowerPoint
- Google Slides
- Strategy decks
- Client presentations

WHAT SUCCESS LOOKS LIKE

A successful Account Manager at AVW should ensure:

The client doesn't have to chase you.

The creative team knows exactly what needs to be done.

Feedback doesn't get lost.

Deadlines don't come as surprises.

Quality is checked before work reaches the client.

Problems are identified early.

And committed work gets delivered.

THE IDEAL CANDIDATE

Social Media Savvy + Strategic Thinker + Client-Friendly + Creatively Aware + Highly Organised + Strong at Execution

In one line:

We are looking for someone who can understand the client, build the strategy, create the deck, manage the creative team and make sure the job gets done.

📌 Social Media Account Manager (New Delhi)
🏢 AVW Storytellers
📍 New Delhi