Location

Remote (India) – Calgary Office Hours (MST)

Employment Type

Full-Time

Reporting To

Marketing Strategist

Experience Required

5 Years in SEO & Digital Marketing

Core Disciplines

SEO, Google Business Profile

Working Hours

Monday to Friday, aligned with Mountain Standard Time (MST)

About The Way Immigration The Way Immigration is a CICC-licensed immigration consulting firm based in Calgary, Alberta, with over 18 years of experience helping clients navigate Canadian immigration pathways. We are one of the pioneering immigration consulting practices in the Calgary market, serving clients across Alberta and Canada.

As we grow our digital presence, we are looking for a well-rounded SEO Specialist to join our team remotely from India, working during Calgary office hours.

Role Overview

This SEO Specialist role encompasses three core areas of responsibility: Search Engine Optimization (SEO), and Google Business Profile (GBP) management. The successful candidate will work closely with the Marketing Strategist to drive organic visibility, build TWI’s social media presence, and strengthen the firm’s local authority on Google.

This role requires someone who is equally comfortable analyzing keyword data in Ahrefs and designing polished social content in Canva. You will own execution across all three pillars, with strategic direction provided by the Marketing Strategist.

Key Responsibilities

1. Search Engine Optimization (SEO)

Technical SEO

- Conduct regular site audits using Ahrefs, Google Search Console (GSC), and Microsoft Clarity
- Identify and resolve crawl errors, page speed issues, Core Web Vitals deficiencies, internal linking gaps, and structured data problems
- Manage XML sitemaps, robots.txt, and canonical tags
- Monitor and flag keyword cannibalization risks across landing pages

Keyword Research & Content Strategy

- Perform in-depth keyword research, competitor analysis, and content gap analysis




- Develop content briefs for new and existing service pages targeting immigration-specific search intent
- Support content cluster and pillar page architecture development
- Identify keyword opportunities across high-value immigration programs (spousal sponsorship, PR pathways, RCIC services)

On-Page Optimization

- Optimize title tags, meta descriptions, headers, and body copy across all key pages
- Collaborate on landing page builds and iterative conversion rate optimization (CRO) improvements
- Ensure content aligns with CICC compliance guidelines and TWI’s brand standards

Backlinks & Citations

- Build and manage a backlink acquisition strategy through outreach, directory submissions, and relevant industry listings
- Ensure NAP (Name, Address, Phone) citation consistency across all online directories and local listing platforms
- Monitor backlink profile health using Ahrefs; identify and disavow toxic or spammy links
- Prepare monthly SEO performance reports covering rankings, organic traffic, impressions, CTR, and goal completions
- Use GA4, GSC, and Ahrefs to track KPIs and surface trends
- Provide prioritized recommendations based on data analysis

2. Google Business Profile (GBP) Management

Profile Optimization & Maintenance

- Maintain and optimize TWI’s GBP listing including service descriptions, categories, photos, hours, and Q&A;
- Publish regular GBP posts (offers, updates, events) to maintain profile activity and local visibility
- Ensure NAP (Name, Address, Phone) consistency across all citations and directories

Strategy & Competitive Analysis





- Conduct GBP competitor analysis to benchmark TWI’s local presence against competing immigration consultants in Calgary and Alberta
- Perform gap analysis to identify missing categories, services, attributes, or content opportunities
- Develop and execute a GBP growth strategy to improve local pack visibility and review volume

Reviews & Reputation

- Monitor incoming Google reviews and prepare response drafts for Marketing Strategist or RCIC approval
- Identify opportunities to increase review volume through process-driven outreach (coordinated with the consulting team)

GBP Reporting

- Track GBP insights including search queries, map views, direction requests, calls, and website clicks
- Report monthly on GBP performance and local ranking trends

Qualifications & Requirements

Required

- 5 years of hands-on SEO experience with additional exposure to social media management and local search
- Proficiency with Ahrefs, Google Search Console, GA4, and Microsoft Clarity
- Demonstrated experience managing and designing content in Canva, including static posts, carousels, and video/Reels
- Experience managing social media accounts professionally (Instagram, Facebook, LinkedIn) including scheduling, copywriting, and reporting
- Hands-on experience managing and optimizing Google Business Profile listings
- Strong written and verbal English communication skills
- Ability to work during Mountain Standard Time (MST) office hours from Monday to Friday

Preferred

- Experience in immigration, legal, or regulated skilled services industries
- Familiarity with local SEO and multi-location or service-area business optimization
- Experience with social media scheduling tools (e.g., Meta Business Suite, Buffer, Later, or similar)
- Basic understanding of HTML/CSS for SEO implementation review
- Exposure to Google Ads or Meta Ads as a complement to organic strategy

Pay: ₹80,000.00 - ₹90,000.00 per month

Work Location: Remote

📌 Sr. SEO Specialist (India)
🏢 The Way Immigration
📍 India