Key Responsibilities

- Plan, develop, and execute social media strategies across LinkedIn, Instagram, YouTube, and Telegram.
- Create platform-specific content and campaigns tailored to students, parents, educators, and the tech ecosystem.
- Write compelling, on-brand copy for posts, captions, and campaigns that align with Vedam’s vision and tone.
- Conceptualise visual assets including static posts, reels, short videos, carousels, and PPT/PDF content and work along graphics and video team.
- Actively manage social media communities by responding to comments, messages, and interactions in a timely and thoughtful manner.
- Create an on campus content engine for getting student stories.
- Track, analyse, and report performance metrics across platforms to evaluate campaign effectiveness.
- Share actionable insights and recommendations to continuously optimize content and engagement.




- Ensure consistency and alignment across all social media touchpoints while experimenting with recent formats and trends.

Requirements

- 2–3 years of proven experience as a Social Media Executive or in a similar role.
- Strong understanding of LinkedIn, Instagram, YouTube, and Telegram content strategies and strong hold on its analytics.
- Ability to balance creativity with data-driven decision making.
- Experience using social media analytics and reporting tools.
- Excellent written and verbal communication skills.
- Understanding and decent knowledge in graphic design tools and basic video editing software.
- Ability to work independently while collaborating closely with marketing, content, and leadership teams.

📌 Social Media Marketing Specialist (Maharashtra)
🏢 Sunstone
📍 Maharashtra