SOCIAL MEDIA MANAGER — PERSONAL BRANDING

Mad Men Marketing India | Delhi, India | On-site

About the Company

At Mad Men Marketing, we work at the intersection of ideas, technology, culture and storytelling.

We build communication that doesn't simply fill feeds—it creates attention, relevance and impact.

As we expand our work across brands, founders, leaders and creators, we're looking for someone who understands that building a personal brand is fundamentally different from managing a corporate social media account.

About the Role

We’re looking for a Social Media Manager — Personal Branding who can turn an individual's knowledge, personality, experience and point of view into a distinctive digital presence.

You may work closely with founders, CXOs, entrepreneurs, creators or other public-facing leaders.

Your job is not to make them “look active on social media.”

Your job is to understand:

What do they know?

What do they believe?

What can they credibly own?

What should they talk about?

Why should anyone follow them?

Then build the content engine that answers those questions consistently.

This role requires an unusual combination of researcher + strategist + interviewer + writer + content creator + social media operator.

What You’ll Do

Personal Brand Strategy

- Understand the individual's expertise, personality, ambitions, audience and communication style.
- Define their positioning, content territories, audience and platform strategy.
- Identify what they can credibly become known for.
- Develop a distinctive point of view rather than producing generic motivational content.

Content Mining

- Conduct regular conversations/interviews with the individual to extract ideas, stories, experiences, opinions and insights.
- Turn meetings, voice notes, presentations, observations and everyday experiences into content opportunities.
- Build systems to continuously capture ideas without requiring the individual to sit and “create content” every day.

Thought Leadership

- Research relevant industry developments, culture, business conversations and emerging topics.
- Identify where the individual has a credible perspective.
- Develop original POV-led content rather than simply repeating news/trends.
- Help build authority within clearly defined areas.





Content Creation

- Develop:
- LinkedIn posts
- Reels
- Short-form scripts
- Carousels
- Stories
- POV posts
- Founder insights
- Behind-the-scenes content
- Reactive/topical content
- Long-form thought leadership where relevant
- Write in the person's voice, not the agency's voice.
- Create strong hooks without turning every piece into clickbait.

Founder / Leader Voice

- Learn how the person naturally speaks and thinks.
- Preserve their vocabulary, personality, humour and perspective.
- Make content polished enough to publish but authentic enough to sound like them.

Video & Shoot Direction

- Identify repeatable video formats.
- Develop scripts, prompts, questions and talking points.
- Prepare the individual before shoots.
- Work with cinematographers/editors to create platform-native outputs.
- Turn one solid conversation or shoot into multiple pieces of content.

Platform Strategy

- Understand the different role of:
- LinkedIn for authority, network and thought leadership.
- Instagram for personality, culture, visual storytelling and reach.
- YouTube/Shorts where deeper expertise or discoverability is relevant.
- Adapt ideas to platforms instead of copy-pasting identical content everywhere.

Reactive Content & Cultural Relevance

- Identify moments where a timely perspective could generate relevance.
- Move quickly from event → POV → draft → approval → live.
- Know when not to comment because the subject isn't credible or relevant to the individual's positioning.

Community & Reputation

- Monitor comments, conversations and audience signals.
- Identify valuable people/accounts/communities for engagement.
- Support thoughtful responses where appropriate.
- Protect the individual's credibility and avoid content that generates attention at the expense of reputation.

Performance & Growth

- Track:
- Reach
- Followers
- Engagement
- Saves/shares




- Watch time
- Profile visits
- Relevant inbound conversations
- Quality of audience
- Go beyond vanity metrics.
- Understand which ideas, themes, hooks and formats are actually building authority + relevance + audience.

AI-First Content System

- Use AI for research, transcription, idea mining, content repurposing, first drafts, hook exploration and workflow acceleration.
- Build efficient systems that allow one conversation/shoot to produce multiple high-quality outputs.
- Never allow AI to flatten the person's distinctive voice into generic content.

Ownership

- Maintain the content pipeline and publishing rhythm.
- Coordinate writers, designers, editors, photographers and production resources.
- Reduce dependency on constant follow-ups from the individual.
- Come prepared with ideas rather than repeatedly asking, “What should we post today?”

What We’re Looking For

- 3–5 years in social media, content strategy, personal branding, founder content, editorial/content or a related digital role.
- Strong writing ability—especially short-form, conversational and POV-led writing.
- Strong interviewing/listening ability.
- Excellent understanding of LinkedIn and Instagram.
- Solid instinct for hooks, narratives, Reels and platform-native content.
- Ability to understand complex ideas and simplify them without making them shallow.
- Strong research ability and curiosity about business, culture, marketing and people.
- Comfortable working closely with founders/senior leaders.
- Able to handle feedback quickly without losing the individual's authentic voice.
- Strong discretion and professional judgement.
- High ownership and responsiveness.
- Comfortable with shoots and fast-moving content requirements.
- AI-fluent and willing to continuously experiment with new content workflows.

You’ll Stand Out If

You can show us

A founder/creator/personal brand you have helped build.

Before-and-after evidence of the account.

Posts or videos you personally conceptualised.

Examples where you captured someone else's voice accurately.

And measurable evidence of audience, authority or inbound growth.

Portfolio / work samples are mandatory for experienced candidates.

📌 Social Media Manager - Personal Branding (Delhi)
🏢 Mad Men Marketing India
📍 Delhi