DIGITAL MARKETING CONTENT CREATOR & EDUCATOR

We're looking for a marketer who has actually run campaigns and can talk about them on camera in a way people stop scrolling for. You'll turn digital marketing trends, brand stories, tools and AI shifts into content that builds an audience, and you'll teach the concepts behind them to learners.

EMPLOYMENT: Full time

EXPERIENCE: 2–5 yrs hands-on digital marketing

LOCATION: Kochi · On-site

WHAT YOU'LL DO

Create content that travels

- Script, present and publish Reels, Shorts and YouTube videos on digital marketing trends, brand case studies and campaign breakdowns.
- Spot trends early and turn them into content within hours, not weeks.
- Write hooks, thumbnails and captions built for retention and shares.

Teach marketing

- Take live and recorded lectures on core concepts: paid ads, SEO, social media, content, analytics and funnels.
- Run tool walkthroughs (Meta Ads Manager, Google Ads, GA4, Search Console, SEO tools).
- Cover upcoming AI trends in digital marketing and how marketers should use them.

Guide careers

- Make career-guidance videos: job opportunities, roles, salaries, skills in demand, interview prep and portfolio tips.
- Host Q&As;, webinars and live sessions with learners and followers.

Own the numbers

- Track views, watch time, saves, shares and follower growth; double down on what works.
- Plan a weekly content calendar with the marketing and design team.

MUST HAVE

Paid marketing experience is non-negotiable. We'll ask you to walk us through a real campaign you ran: budget, targeting, creatives, what failed and what you changed.
- Hands-on paid marketing: Has run live campaigns with real budgets on Meta Ads and/or Google Ads (Search, Performance Max, YouTube). Understands campaign structure, audiences, bidding, A/B testing and metrics like CTR, CPC, CPL, CPA and ROAS.
- Strong on-camera presence: Speaks fluently and confidently, with energy and clarity,



without reading from a script. Comfortable with both short-form and long-form video.
- Malayalam proficiency: Speaks Malayalam fluently and naturally on camera.
- Storytelling: Can turn a brand campaign, case study or industry update into a story with a clear hook, tension and takeaway.
- Up to date on trends and AI: Follows platform updates, algorithm changes and AI in marketing (generative AI for copy and creatives, AI-driven ad products, AI search) and has a point of view on them.
- Can teach: Explains complex marketing concepts simply and can structure a lecture or session from basics to advanced.
- Understands short-form content: Knows what makes Reels and Shorts perform: hooks in the first 3 seconds, pacing, retention, trends and platform algorithms.
- A portfolio: Links to videos, social profiles, campaigns you ran, or recorded teaching sessions.

ADDED ADVANTAGE

- An existing audience: Your own Instagram, YouTube or LinkedIn following, or content of yours that has gone viral.
- Practical SEO knowledge: Keyword research, on-page optimisation, technical SEO basics, content SEO, and working knowledge of Google Search Console and GA4.
- Mobile video editing: Can shoot and edit quick-turnaround content on a phone using apps like CapCut, VN, InShot or Instagram Edits.
- Teaching or training background: Past experience as a trainer, faculty member, mentor or in edtech.
- Agency or multi-brand exposure: Has handled campaigns across different industries and budgets.
- AI content tools: Hands-on with tools like ChatGPT, Claude, Gemini, Midjourney, HeyGen, ElevenLabs or Runway for scripting, visuals and video.

WHAT SUCCESS LOOKS LIKE IN 90 DAYS
- A consistent publishing rhythm across Instagram and YouTube, with at least one series that has a recognisable format.
- Measurable growth in reach, watch time and followers, plus content that clearly beats the account's average.
- A set of lectures delivered on paid ads, SEO and AI in marketing, with good learner feedback.

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