Senior Growth ManagerLocation: Hyderabad

Employment Type: Full-time

Reports To: Business Head / Founder

About Bazaar.inBazaar.in helps brands, manufacturers, distributors and retailers liquidate surplus and slow-moving inventory while offering consumers quality products at attractive prices.

Role OverviewWe are seeking a hands-on Senior Growth Manager to take ownership of the growth of Bazaar.in across sales, marketing and marketplace operations.

The role will be responsible for strategizing and executing initiatives that grow sellers, business buyers, consumers, GMV and revenue. The candidate will manage the complete growth funnel from identifying acquisition opportunities and onboarding sellers to driving customer acquisition, conversion, repeat purchases and marketplace performance.

This is a cross-functional role requiring the ability to move between strategy and execution, identify growth opportunities from data, run experiments, coordinate teams and take accountability for measurable business outcomes.

Seller Growth &

• Acquisition

- Build and execute strategies to acquire brands, manufacturers, distributors and retailers.
- Generate seller leads through outbound sales, digital campaigns, referrals, events and partnerships.
- Manage strategic negotiations and seller onboarding.
- Ensure KYC completion, catalogue activation, competitive pricing and inventory availability.
- Improve seller activation, retention and contribution to marketplace revenue.

B2B Growth & • Business Development
- Acquire retailers, resellers, corporate buyers, institutional buyers and bulk purchasers.
- Build and manage a qualified B2B sales pipeline.
- Match buyer requirements with relevant marketplace inventory.
- Develop partnerships and outbound campaigns for high-value and category-specific inventory.
- Negotiate commercial terms and manage strategic accounts.
- Increase bulk orders, repeat purchases and revenue from active business buyers.

B2C Marketing & • Customer Growth
- Develop and execute performance marketing, social media, SEO, content, influencer and partnership strategies.
- Plan campaigns around deals, categories, inventory and customer segments.
- Manage marketing budgets and improve CAC, ROAS and conversion rates.
- Increase qualified website traffic, recent customers, first purchases, average order value and repeat purchases.
- Develop CRM, remarketing,



loyalty and referral programmes.
- Identify and improve drop-offs across product discovery, product pages, cart and checkout.

Marketplace & • Revenue Growth
- Take ownership of marketplace growth across supply, demand and conversion.
- Align seller inventory with customer demand.
- Drive GMV, revenue, order volume, sell-through and contribution margin.
- Improve merchandising, pricing, promotions and product visibility.
- Identify high-growth categories, sellers, products and customer segments.
- Analyse sales, marketing, seller and customer data to identify growth opportunities.
- Design and execute growth experiments and measure their impact.
- Work with catalogue, operations, technology and finance teams to remove growth bottlenecks.

The GMV, revenue, sell-through and contribution-margin responsibilities already form part of the existing role, so this broader growth framing is consistent with the original scope rather than creating an entirely different position. Growth Strategy & Execution
- Develop short-term and long-term growth plans for Bazaar.in.
- Translate company growth objectives into executable sales and marketing initiatives.
- Identify new acquisition channels, partnerships and revenue opportunities.
- Prioritise initiatives based on business impact, cost and scalability.
- Run growth experiments across seller acquisition, customer acquisition, conversion and retention.
- Track results and continuously optimise initiatives based on data.
- Maintain a clear growth pipeline covering initiatives, owners, timelines and expected outcomes.

Team Leadership
- Lead and manage sales and marketing team members.
- Set measurable targets across seller acquisition, B2B sales, customer growth, GMV and revenue.
- Establish CRM, reporting, forecasting and performance-review processes.
- Coordinate closely with catalogue, operations, finance and technology teams.
- Create accountability for execution and achievement of growth targets.

Key Performance Indicators




- Qualified and activated sellers
- Seller activation and retention
- B2B pipeline value and conversion
- Active B2B buyers and repeat business
- Current B2C customers acquired
- Customer Acquisition Cost (CAC)
- ROAS
- Website traffic and conversion rate
- Average Order Value (AOV)
- Repeat-purchase rate
- Inventory sell-through
- Order volume
- GMV
- Revenue
- Contribution margin
- Growth experiment performance
- Team target achievement

These metrics are largely already present in the existing JD, including CAC, ROAS, traffic, conversion, AOV, repeat purchases, sell-through, GMV and revenue. Candidate Profile
- 3-7 years of experience in e-commerce, marketplaces, D2C, retail, sales, marketing or growth roles.
- At least 2-3 years of experience managing sales, marketing or growth teams.
- Proven experience in driving customer acquisition, seller/vendor acquisition, business development or marketplace growth.
- Strong understanding of B2B sales cycles, digital marketing, CRM, conversion optimisation and marketplace economics.
- Ability to combine strategic thinking with hands-on execution.
- Strong commercial, negotiation, analytical and leadership skills.
- Comfortable working with growth metrics including CAC, ROAS, conversion, AOV, GMV and revenue.
- Proficiency in CRM systems, analytics tools, advertising platforms and Excel.
- Data-driven, target-oriented and comfortable working in a fast-paced startup environment.

What We OfferOwnership of the growth of Bazaar.in across sales, marketing and marketplace performance. The role provides direct exposure to company leadership and strategy, significant responsibility for business growth, fixed compensation with performance-linked incentives, and career progression based on measurable business outcomes.

The biggest change I would make compared with the current document is therefore not rewriting the entire role, because the existing responsibilities are already very growth-oriented. I would change the title to Senior Growth Manager, rewrite the opening around ownership of Bazaar.in's growth, and add the dedicated Growth Strategy & Execution section so candidates understand that this person is expected to decide what should drive growth and then make it happen, rather than simply manage separate sales and marketing activities.

📌 Senior Growth Manager (Hyderabad)
🏢 Bazaar.in
📍 Hyderabad