SWEET DREAMS is India’s premier sleepwear brand and the world’s only publicly listed sleepwear company (NSE: SDREAMS). For over 30 years, we have shaped how India unwinds. Where conventional fashion stops at 8 PM, we begin — designing for bedrooms, balconies, slow mornings, travel, downtime and everything between 8 PM and 8 AM.

As our exclusive retail store network expands across India, we are building a new marketing engine around each store —

combining creators, local communities, digital content, CRM and on-ground experiences to systematically grow store discovery and footfall.

We are looking for a senior marketer to build and own that engine.

Why This Role Matters A store does not become successful simply because its doors open.

Customers need to discover it repeatedly, see people they trust visiting it, understand what products are worth coming in for, and encounter the brand enough times within their city before visiting themselves.

Your job is to make that happen.

You will own influencer-led marketing for SWEET DREAMS stores across India — from major store launches to the always-on creator activity required to establish stores within their local catchments.

This is not an influencer coordination role. You will be accountable for turning creators and local content into measurable store footfall, discovery and ultimately retail growth.

SKILLS

What’s In It For You?

- Build a retail influencer engine from the ground up across a fast-growing national store network.
- Own measurable outcomes — not just impressions — with direct visibility into store footfall and sales impact.
- Work directly with founders and cross-functional teams across Marketing,



Retail, CRM, BI and Performance.
- Build city-level creator networks and launch playbooks that can scale across India.
- Test quickly, find winning creator formats, and turn them into repeatable growth systems.
- Work on a category-defining Indian sleepwear brand with solid online and offline presence.

What You’ll Do

1. Build the Store Influencer Strategy

Own the influencer strategy for SWEET DREAMS EBOs across India.

2. Own the First 90 Days of Every New Store

Build a structured launch programme rather than treating store opening as a one-day event.

Create a strong launch moment with high-impact local creators.

3. Build City-Level Creator Networks

Build deep creator networks around every city where SWEET DREAMS operates.

4. Reporting, Footfall & Business Measurement

Maintain a city-wise influencer database covering language, creator category, cost, audience, average views, past

5. Build an Always-On Influencer Engine

Maintain monthly creator coverage across priority stores.

6. Store Launches & Influencer Execution

Plan and execute influencer campaigns for new store launches, priority stores, local events and key retail moments.

7. Content Strategy, Scripts & Deliverables

Find strong content references, trends, formats, hooks and competitor inspiration.

Qualifications

You’re a Great Fit If You:

Have 5–8 years of experience across influencer marketing, retail marketing, creator partnerships, brand marketing or consumer marketing.

Have personally managed large influencer programmes rather than only supervising agencies.

Email: [email protected]

Salary: 7.00 -9.00 LPA

Experience: 3-6 Years

📌 Retail & Store Influencer Marketing Lead (Mumbai)
🏢 Sweet Dreams
📍 Mumbai