1. Set the vision for the product and clearly define metrics
2. Carry out alignment across businesses, product and engineering team members and stakeholders
3. Engage closely with various teams to drive the product or feature growth
4. Assess market conditions, competition, risks and factor them into product development
5. Ensure end to end ownership of the products
6. Drive acquisition of products and deliver customer experience
7. Act as a SPOC for communication between state teams and customer service teams
8. Develop prioritization framework to focus on right features and capability to ship.