We are hiring: Travel Performance Marketing and Lead Generation Specialist

We are looking for an experienced Performance Marketing and Lead Generation Specialist with proven experience in the travel industry.

"""This is not a generic digital marketing role."""

We are specifically looking for someone who understands how travel customers search, enquire and make booking decisions, and has hands-on experience generating travel leads through Meta Ads and Google Ads.

Role: Travel Performance Marketing and Lead Generation Specialist

Location: Delhi NCR

Work Model: Hybrid, 4 days work from office

Industry Experience: Travel industry experience is mandatory

Experience: Hands-on experience in Meta Ads and Google Ads with a proven track record of generating travel leads

Salary: No bar for the right candidate

What will you do?

You will be responsible for generating and scaling qualified leads for our travel brand across domestic and international travel products.

Your primary responsibility will be to plan, execute, monitor and optimise Meta and Google campaigns for destinations, holiday packages, group tours, international trips, domestic holidays and other travel products.

Key responsibilities

Plan and execute lead generation campaigns on Meta Ads and Google Ads specifically for travel products

Develop destination-specific campaign strategies based on customer intent, seasonality, travel trends and target audiences

Generate high-quality leads for domestic and international holiday packages

Create and manage campaigns for different destinations, packages, offers and travel segments

Identify the right audience based on destination, travel intent, demographics, interests and customer behaviour

Continuously test different audiences, creatives, ad copies, offers and campaign structures

Monitor CPL, CPC, CTR, conversion rates,



lead quality, booking rates and overall campaign ROI

Optimise campaigns not just for lead volume but for qualified enquiries and actual bookings

Work closely with the sales team to understand lead quality and identify why leads are or are not converting

Analyse the complete customer journey from advertisement to enquiry to booking

Manage retargeting campaigns for website visitors, previous enquiries and engaged audiences

Set up and monitor Meta Pixel, Google conversion tracking, events and other relevant tracking systems

Manage and optimise advertising budgets across campaigns and destinations

Identify underperforming campaigns and take corrective action quickly

Research competitors, travel market trends, customer behaviour and emerging destinations to identify recent campaign opportunities

Prepare regular performance reports and provide clear insights on campaign performance

What does a Lead Generation Specialist actually do in a travel company?

The job is not simply to generate thousands of leads.

A good travel lead generation specialist understands that a person enquiring for a Ladakh trip, Bali holiday, Thailand package or a Europe tour has different intent, budget, travel preferences and booking timelines.

Your job is to identify the right audience, reach them with the right travel product and offer, generate the enquiry and continuously optimise the campaign so that the sales team receives genuine potential customers.





You will be expected to understand metrics such as cost per lead, cost per qualified lead, lead-to-booking conversion, customer acquisition cost and campaign ROI.

The ultimate objective is to help the business generate more qualified travel enquiries and bookings while maintaining efficient acquisition costs.

Social Media Marketing experience will be an added advantage

We would prefer candidates who can also contribute to the brand's social media growth.

Experience in the following will be a plus:

Instagram and Facebook marketing

Travel content strategy

Social media calendars

Destination-based content

Reels and short-form travel content

Organic audience growth

Travel offers and promotional campaigns

Social media analytics

Working with designers, video editors and content creators

Who are we looking for?

Someone who has already worked in the travel industry and understands the travel customer.

You should have hands-on experience running Meta and Google campaigns for a travel company, travel agency, tour operator, holiday brand, DMC or a similar travel business.

You should be comfortable working with sales teams, analysing lead quality and making campaign decisions based on actual business outcomes.

We are looking for someone who takes ownership of performance, experiments with new strategies and understands that successful travel marketing ultimately needs to contribute to enquiries and bookings.

Travel industry experience is mandatory.

If you have experience generating and scaling quality travel leads through Meta and Google and believe you can make a measurable impact on our business, we would like to hear from you.

Salary is no bar for the right candidate.

Apply now or share your profile with us.

📌 Performance marketing travel (Gurugram)
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