25 Sep
|
Asymmetrique
|
Mumbai
25 Sep
Asymmetrique
Mumbai
We are looking for a Performance Marketing Executive to execute, monitor, and optimize digital advertising campaigns across E-commerce and Lead Generation accounts. The candidate should be hands-on with Meta, Google, Amazon, and Quick Commerce platforms and comfortable managing campaigns after launch.
Key Responsibilities
- Execute and manage campaigns across Meta Ads, Google Ads, Shopping, PMax, Amazon Ads, and Quick Commerce platforms
- Execute Lead Generation campaigns on Meta and Google and monitor lead volume, CPL, and lead quality
- Monitor live campaigns and make regular optimizations to budgets, bids, audiences, keywords, placements, and ads
- Track key performance metrics including ROAS, CPA, CPL, CTR, CPC, CPM, Conversion Rate, and AOV
- Identify and resolve campaign delivery, tracking, spending, and performance issues
- Monitor Google Merchant Center, Meta Catalogs, Pixel, CAPI, GA4, and GTM for tracking/feed-related issues
- Manage and monitor campaigns on Amazon, Blinkit, Zepto, and Swiggy Instamart
- Coordinate with creative/content teams for ad launches and creative changes
- Prepare regular campaign performance updates and highlight key issues and actions taken
Requirements
- 2–4 years of experience in Performance Marketing
- Hands-on experience with Meta Ads and Google Ads
- Experience in E-commerce and/or Lead Generation campaigns
- Working knowledge of PMax, Shopping, Amazon Ads, and Quick Commerce
- Positive understanding of ROAS, CPA, CPL, CTR, CPC, CPM, and conversion metrics
- Knowledge of GA4, GTM, Meta Pixel, CAPI, Google Merchant Center, and Meta Commerce Manager
- Familiarity with Shopify and WordPress
- Strong analytical skills and attention to detail
- Ability to independently execute, monitor, troubleshoot, and optimize live campaigns
? Location: Andheri East
? Experience: 2–4 Years
? Job Type: Full-time
📌 Performance Marketing Executive (Mumbai)
🏢 Asymmetrique
📍 Mumbai