Company Description Invsify is an AI-powered wealth and investment management platform in India, focused on simplified investing, portfolio optimization, and smart financial planning for individual investors. As a SEBI-registered Investment Adviser, Invsify provides regulated advisory services under SEBI (Investment Advisers) Regulations, 2013 and does not handle client funds or securities. The platform emphasizes informed, independent decision-making by clients and transparent communication about market risks and the non-guaranteed nature of returns.

The organization is committed to combining robust compliance with technology-driven solutions to help people navigate complex financial markets confidently.

Role Description The Performance Creative Lead is a full time, on-site role based in New Delhi, responsible for driving the creative strategy and execution for performance marketing campaigns across digital channels. This role involves developing and iterating creative concepts (static, video, and copy) aligned with brand positioning and growth objectives, and collaborating closely with marketing, product, and data teams to ensure creatives are optimized for key performance metrics such as CTR, conversion, and cost per acquisition.

The Performance Creative

Lead will oversee end-to-end creative production, manage internal and external creative resources, and build A/B and multivariate testing plans to continuously improve campaign outcomes. Day-to-day tasks include analyzing creative performance data, identifying insights,



refining messaging and visual approaches, and maintaining a consistent, compliant brand voice tailored to the investment advisory domain. The role also includes presenting creative strategies to stakeholders, documenting learnings, and establishing best practices and guidelines for performance-focused creative across the organization.

Qualifications

- Strong analytical and data-oriented mindset, with proficiency in Analytical Skills and Data Analysis to interpret campaign performance and creative effectiveness.
- Experience in Performance Management and Performance Testing, including designing experiments, monitoring KPIs, and optimizing creatives based on test outcomes.
- Excellent Communication skills for collaborating with cross-functional teams, briefing designers and writers, and presenting insights and recommendations to leadership.
- Background in performance marketing or growth-focused creative leadership, ideally within fintech, financial services, or other data-driven digital businesses.
- Proficiency with digital marketing and analytics tools (e.g., Meta/Google Ads managers, A/B testing platforms, web analytics) and familiarity with creative production workflows.
- Proven ability to lead and mentor creative teams or external agencies, manage multiple projects, and deliver high-quality work within deadlines.
- Bachelor’s degree in Marketing, Design, Communications, Business, or a related field, or equivalent practical experience.
- Understanding of regulatory and compliance

📌 Performance Creative Lead (New Delhi)
🏢 Invsify
📍 New Delhi