About HOCK InternationalHOCK International helps professionals prepare for accounting, finance, and tax certifications. We serve learners and education partners around the world through expert instruction, study materials, and tools that help members make progress toward their goals.

As we expand our marketing team, we are looking for an experienced Content Marketing Manager to lead our written content. This person will help define what we publish, set a high editorial standard, and create resources that prospective members find useful and trustworthy.

The roleThis is a senior, hands-on position for an excellent writer and content strategist. You will work closely with our Chief Marketing Officer and subject matter experts to turn complex topics into clear, accurate content.

A central part of the role is researching, writing, and editing approximately 5–7 resource articles per week. You will also develop lead-generation resources, write and review marketing emails, and improve how our content performs in search engines and AI-powered search. We are looking for someone who can maintain that publishing pace while making sound editorial decisions and producing work with substance.

What you will do

- Own the planning, research, writing, editing, and ongoing improvement of HOCK’s resource articles.
- Produce approximately 5–7 articles per week on professional certifications, exam preparation, career development, and related topics.
- Create useful lead-generation resources, such as guides, checklists, comparisons, and practical tools.
- Write and review marketing emails,



including campaigns and automated email sequences.
- Build a content calendar informed by audience questions, search opportunities, company priorities, and performance data.
- Apply strong SEO practices, including search-intent analysis, article structure, on-page optimization, and internal linking.
- Develop content that answers questions clearly and can be discovered through AI-powered search, while maintaining accuracy and usefulness for readers.
- Work with subject matter experts to verify technical information and add insights that cannot be found in generic content.
- Review existing articles, identify gaps, and recommend updates.
- Track content performance and use the findings to improve topics, formats, and results.

Required qualifications
- A bachelor’s degree in marketing, communications, journalism, English, or a related field.
- Substantial professional experience in content marketing, including responsibility for content strategy as well as hands-on writing and editing.
- An outstanding portfolio of published work that demonstrates research, clear explanations, strong editorial judgment, and a consistent standard of quality.




- Proven experience using SEO research and performance data to plan and improve content.
- A strong understanding of how AI-powered search is changing content discovery, and the judgment to adapt content practices as those tools evolve.
- Excellent written English and the ability to make technical or unfamiliar subjects understandable to a broad audience.
- Experience creating content intended to generate leads and support business goals.
- The ability to manage a demanding publishing schedule, collaborate with experts, and take ownership of work from idea through publication.

Preferred experience
- Writing about accounting, finance, tax, education, or skilled certifications.
- Creating email campaigns and automated email sequences.
- Working with an international audience.
- Using AI tools effectively while independently checking facts, sources, and final quality.

Why join HOCKYou will have significant ownership of a core part of HOCK’s marketing as we grow our team. You will work directly with the Chief Marketing Officer and knowledgeable subject matter experts, with the opportunity to shape our editorial approach and see how your work helps people make important career decisions. How to applyPlease submit your résumé and links to three published writing samples. Include a brief note explaining your role in creating each sample and, where available, the results it achieved. We are especially interested in work that demonstrates subject-matter research, SEO strategy, and clear writing.

📌 Marketing Content Manager (India)
🏢 HOCK International
📍 India