India Performance Marketing Manager Experience: 3 Years

Location: Faridabad

Functional Practices: Digital & Performance Marketing

Job type: Permanent

Contact Name: Jasleen Kaur

Contact Email: [email protected]

Job Ref: 133467

Published: About 21 hours ago

Role Overview We are looking for a hands-on Performance Marketing professional with 3-6 years of experience in D2C, beauty, personal care, FMCG or consumer businesses. The role requires strong expertise in Meta Ads, Google Ads, influencer marketing, retention, and website growth. The ideal candidate has independently handled 0-to-1 launches and owns CAC, ROAS, MER, and paid media budgets. This is an in-office role for someone comfortable driving performance end to end.

Your Future Employer A profitable and fast-growing D2C beauty business with in-house manufacturing and R&D;, offering the opportunity to build and own the India website performance marketing engine from 0 to 1 while working directly with founders.

Responsibilities

- Developing and executing performance marketing strategies across Meta Ads, Google Ads, influencer marketing, and retention channels.
- Setting up ad accounts, pixel, conversion tracking, UTM, and analytics infrastructure for the India D2C website.
- Managing full-funnel campaigns across prospecting, retargeting, audience testing, and creative testing.
- Owning CAC, ROAS, MER, and paid media budgets while optimizing channel and campaign-level spend.
- Driving website conversion rate optimization across landing pages, checkout flows, and on-site experiences.
- Building and maintaining a structured creative testing and performance review cadence.

Requirements

- 3-6 years of hands-on performance marketing experience with a D2C website.
- Strong experience in Meta Ads Manager, Google Ads, influencer marketing,



and email/SMS retention.
- Proven experience independently launching a website, market, or performance marketing setup from 0 to 1.
- Experience managing paid media budgets and taking decisions around CAC, ROAS, MER, and payback.
- Strong understanding of full-funnel marketing, website analytics, CRO, and creative testing.
- Experience in beauty, personal care, FMCG, or consumer D2C is preferred.

What's in it for You

- Prospect to build and own a D2C performance marketing engine from 0 to 1.
- Direct exposure to founders with end-to-end ownership of performance and growth.
- Opportunity to work across paid media, CRO, creative testing, and retention.
- High-impact role in a fast-growing beauty and personal care business.

Reach Us If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profile at [email protected].

Disclaimer Crescendo Global is an equal opportunity employer. We evaluate candidates based on merit and suitability for the role, without discrimination on the basis of gender, race, religion, caste, disability, sexual orientation, marital status, or any other legally protected characteristic.

Note Due to the high volume of applications, only shortlisted candidates will be contacted. If you do not hear from us within one week, please assume that your profile has not been shortlisted for this opportunity.

Scammers can misuse Crescendo Global's name for fake job offers. We never ask for money, purchases, or system upgrades. Verify all opportunities at www.crescendo-global.com and report fraud immediately. Stay alert!

Profile Keywords Performance Marketing, D2C Marketing, Meta Ads, Google Ads, Paid Media, CAC, ROAS, MER, Influencer Marketing, CRO, Website Growth, Retention Marketing

📌 India Performance Marketing Manager-3+ Years- Faridabad job in
🏢 Crescendo Global
📍 India