Company Description Spiti Lifespace is a real estate consultancy that connects property developers with homebuyers, offering a curated portfolio of premium residential projects from leading developers. The team specializes in new project launches, exclusive inventory access, and personalized sales support to match buyers with suitable properties and investment opportunities.

Spiti

Lifespace manages transactions end-to-end, focusing on transparency and a streamlined experience from initial search to possession. The company is committed to delivering tailored guidance and building long-term relationships based on trust and service quality.

Role Description The Freelance Pay-Per-Click (PPC) Specialist will manage and optimize online advertising campaigns to drive qualified leads and brand visibility for Spiti Lifespace’s property portfolio. This full-time, on-site role based in Mumbai involves creating and refining PPC strategies, setting up campaigns on platforms such as Google Ads and social media channels, and continually monitoring performance to improve click-through rates and conversions. Daily tasks include keyword research, audience targeting, budget allocation, ad copy creation, landing page coordination, and A/B testing to maximize return on ad spend.

The specialist will collaborate with sales and marketing teams to align campaigns with business goals, track lead quality,



and prepare performance reports with actionable insights. The role requires staying updated on PPC best practices and industry trends in real estate marketing.

Qualifications

- Strong PPC campaign management skills, including keyword research, bid strategies, and audience targeting on platforms like Google Ads and social media ad managers.
- Experience with performance tracking tools and analytics platforms to monitor metrics such as CPC, CTR, conversion rate, and cost per lead.
- Ability to write clear, persuasive ad copy and collaborate on landing page content that supports campaign objectives.
- Familiarity with digital marketing fundamentals, including basic SEO concepts, remarketing, funnel optimization, and lead generation strategies.
- Proficiency in using spreadsheets and reporting tools to present campaign results and recommendations to stakeholders.
- Strong analytical and problem-solving skills, with the ability to test, iterate, and optimize based on data.
- Effective communication and collaboration skills to work closely with sales and marketing teams in an in office environment.
- Prior experience in real estate marketing or lead-generation-focused industries is an advantage.
- Bachelor’s degree in marketing, business, communications, or a related field preferred; relevant certifications in PPC or digital marketing are beneficial.

📌 Freelance Pay-Per-Click Specialist (Mumbai)
🏢 Spiti Lifespace
📍 Mumbai