Field Sales Executive – Agritech

Company: KrishiDukan

Location: Maharashtra – Field Sales

Employment Type: Full-time

Experience: 1–3 years preferred; strong freshers with rural or agricultural exposure may apply

Compensation: Competitive fixed salary based on experience, current compensation and demonstrated sales performance, plus performance-linked incentives.Incentives: Additional performance-linked incentives

Languages: Marathi and Hindi required

About KrishiDukan

KrishiDukan is an agritech platform connecting farmers, agricultural retailers and agricultural-product manufacturers.

Farmers can use KrishiDukan to discover agricultural products, locate nearby agricultural retailers, compare availability and place eligible online orders. Retailers can create their digital store presence, list products, receive enquiries and connect with farmers. Manufacturers can display products across retailer locations and strengthen product discovery in their target markets.

Website: https://krishidukan.com

About the Role

We are looking for an energetic and target-driven Field Sales Executive to visit Krushi Seva Kendras, agricultural retailers, dealers and distributors across assigned territories in Maharashtra.

The selected candidate will demonstrate the KrishiDukan platform, sell paid subscriptions, collect payments, complete initial onboarding and build strong relationships with agricultural retailers.

This is a field-intensive role requiring regular travel, cold visits and direct interaction with shop owners. The candidate must be comfortable working independently across towns and rural markets.

Key Responsibilities

- Map Krushi Seva Kendras, agricultural retailers, dealers and distributors within the assigned territory.
- Plan daily travel routes to maximise productive retailer visits.
- Conduct cold visits to agricultural shops without depending entirely on pre-booked appointments.
- Meet shop owners and relevant decision-makers.
- Understand the retailer’s product categories, customer base, digital presence and current business challenges.
- Demonstrate the KrishiDukan website and mobile application using a smartphone.
- Explain how retailers can create a digital presence, list products, receive farmer enquiries and participate in online ordering.
- Explain subscription pricing, available plans and onboarding requirements clearly.
- Handle objections related to pricing, technology adoption, expected farmer response and product-listing effort.
- Convert interested retailers into paying subscribers.
- Collect payments and ensure that payment records are submitted accurately.




- Assist retailers with registration, subscription purchase and initial platform onboarding.
- Ensure that newly onboarded retailers add relevant products and understand how to use the platform.
- Conduct follow-up visits and calls with interested or partially onboarded retailers.
- Build strong relationships that support renewals, upgrades and referrals.
- Collect information about local crops, product demand, competing platforms and retailer requirements.
- Identify potential agricultural manufacturers and distributors operating within the territory.
- Maintain accurate records of visits, demonstrations, follow-ups, payments and onboarding status.
- Submit daily activity reports and weekly territory forecasts.
- Coordinate with management and the inside-sales team on high-value opportunities.

Performance Expectations After the initial training and ramp-up period, the role will carry an expected target of approximately ₹1,50,000–₹2,00,000 in collected sales per month, depending on the assigned territory and customer mix.

Performance will be measured through:

- Retailers mapped
- Quality visits completed
- Decision-makers met
- Platform demonstrations conducted
- Qualified opportunities created
- Paid subscriptions closed
- Revenue collected
- Retailers successfully onboarded
- Products added by onboarded retailers
- Renewals and referrals
- Reporting accuracy and field discipline

Expected daily activity may include:
- 12–15 quality retailer visits
- At least 5 complete platform demonstrations
- Follow-up with previously interested retailers
- Same-day reporting of visits, outcomes and next actions
- Geo-tagged attendance or visit records where required

Performance will be evaluated on collected revenue and successful customer activation—not only on the number of shops visited.

Required Skills

- Strong spoken Marathi and Hindi.
- Confidence in meeting shop owners through cold visits.
- Ability to explain a digital product in simple language.
- Strong persuasion, negotiation and relationship-building skills.
- Comfortable working with monthly sales and collection targets.
- Ability to plan routes and manage time independently.
- Basic smartphone and mobile-application proficiency.




- Ability to submit daily reports accurately.
- Persistent follow-up and payment-collection discipline.
- Willingness to travel regularly across assigned towns and villages.
- Professional behaviour and punctuality.

Mandatory Requirements
- Two-wheeler suitable for regular field travel.
- Valid driving licence.
- Smartphone with internet access.
- Willingness to work extensively in the field.
- Ability to communicate in Marathi and Hindi.
- Readiness to travel within the assigned Maharashtra territory.
- Comfort with cold visits, demonstrations, targets and payment collection.

Preferred Background Candidates with experience in any of the following will be preferred:
- Seeds
- Fertilizers
- Pesticides
- Bio-stimulants
- Agricultural equipment
- Agritech
- FMCG distribution
- Telecom distribution
- Microfinance
- Rural sales
- Dealer or retailer onboarding
- Agricultural retailer relationships
- Field collection roles

Candidates with BSc Agriculture, BSc Horticulture, Agribusiness, Diploma in Agriculture or MBA/PGDM Agribusiness qualifications are encouraged to apply. However, demonstrated field-sales ability will be valued more than qualifications alone.

Who Should Apply

Apply if you

- Enjoy travelling and meeting business owners.
- Are confident entering current shops and starting conversations.
- Can manage an assigned territory independently.
- Are comfortable demonstrating a mobile application.
- Can follow up consistently until payment and onboarding are completed.
- Understand that field sales requires disciplined daily execution.
- Want to grow with an early-stage agritech platform.

Who Should Not Apply This role may not be suitable if you:
- Prefer a desk-based role.
- Are uncomfortable travelling daily.
- Do not have access to a two-wheeler.
- Are unwilling to make cold visits.
- Are uncomfortable with revenue and collection targets.
- Do not want to submit daily activity reports.
- Consider the work complete after collecting a contact number.

Application Screening Information Applicants should be prepared to provide:
- Current location
- Preferred working territory
- Current and expected salary
- Notice period
- Two-wheeler and driving-licence availability
- Previous monthly sales and collection targets
- Average and highest monthly achievement
- Number of daily retailer or dealer visits
- Agricultural products previously handled
- Marathi and Hindi proficiency
- Earliest possible joining date

Shortlisted candidates will be asked to research KrishiDukan and complete a live retailer-sales pitch during the interview.

📌 Field Sales Executive – Agritech (Maharashtra)
🏢 KrishiDukan
📍 Maharashtra