We are looking for an experienced Email Marketing Executive to manage and execute email marketing campaigns, generate leads, and improve customer engagement through effective email communication.
Key Responsibilities
- Plan and execute email marketing campaigns for different target audiences.
- Create and manage email campaigns from content preparation to execution.
- Maintain and manage email databases and lead lists.
- Monitor campaign performance, including open rates, click-through rates, and conversions.
- Prepare regular reports and analyze campaign results.
- Conduct A/B testing to improve email campaign performance.
- Ensure email campaigns are properly targeted and scheduled.
- Coordinate with the sales and marketing teams for lead generation and follow-ups.
- Maintain accurate records of leads and campaign activities.
- Research new email marketing strategies and industry trends.
Required Skills
- 2–3 years of experience in Email Marketing.
- Positive knowledge of email campaign management and lead generation.
- Strong written and verbal communication skills.
- Good understanding of email marketing metrics and reporting.
- Basic knowledge of HTML/email templates will be an advantage.
- Good knowledge of MS Excel and data management.
- Ability to work independently and meet deadlines.
Education
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
What We Offer
- Opportunity to work in a growing IT company.
- Practical exposure to digital marketing and lead generation.
- Learning and professional growth opportunities.
- Collaborative work setting.