Key Responsibilities:

- Build and manage the Shopify website from scratch.
- Create product pages, collections, categories, pricing, descriptions and images.
- Handle product photography and videography for bags and pouches.
- Create reels, short videos, product visuals and lifestyle content.
- Manage Instagram, Facebook and other social media platforms.
- Create content calendars, posts, reels, stories and promotional content.
- Use AI tools for image enhancement, content creation, product descriptions and marketing creatives.
- Prepare and manage product listings for Amazon, Flipkart, Meesho and other marketplaces.
- Manage SKUs, product information, catalogue and marketplace requirements.
- Plan and execute digital marketing and launch campaigns.
- Handle basic Meta/Instagram advertising and explore Google/marketplace advertising.
- Conduct basic SEO and keyword research and improve website/product visibility.
- Create digital catalogues, product presentation sheets, banners and promotional creatives.




- Develop creative ideas for brand building, product presentation and campaigns.
- Track website, social media, advertising and marketplace performance.
- Prepare basic weekly/monthly performance reports.
- Coordinate with the production/tailoring team for current product information and photography.
- Maintain product data, images, videos and other digital files.
- Coordinate with photographers, designers, influencers, agencies and other vendors when required.

Required Skills
- Shopify
- Instagram & Facebook
- E-commerce product listing
- Basic digital marketing
- Canva or similar design tools
- Photo & video editing
- AI content creation tools
- Product photography/video
- Social media content creation
- Basic SEO
- Marketplace knowledge
- Basic Excel/Google Sheets
- Good written and spoken English

📌 Digital Marketing Specialist (Delhi)
🏢 Sotase Seatings
📍 Delhi