About the Role

We are looking for a Digital Marketing Executive/Manager to build and drive Crystal Group's digital presence, organic search visibility, and lead generation across channels. This role owns SEO (mandatory), paid campaigns, and overall digital lead volume and revenue tracking — supporting the business development team with a consistent flow of qualified leads. Candidates from the warehousing or cold chain industry are strongly preferred.

Key Responsibilities

SEO (Mandatory)

● Own end-to-end SEO (Search Engine Optimization) strategy — keyword research, on-page optimization, technical SEO, and content recommendations● Improve organic search rankings, website traffic, and organic lead volume over time● Monitor and report on organic search performance using Google Search Console and GA4 (Google Analytics 4)● Build and execute a content plan aligned with SEO priorities and target keywords

Digital Campaigns & Inorganic Lead Generation

● Plan and execute paid digital campaigns — Google Ads, Meta Ads, LinkedIn Ads — to generate inorganic/paid leads● Manage campaign budgets, targeting, and bidding to optimize cost per lead and lead quality● Continuously test and optimize ad creatives, landing pages, and targeting for better conversion

Website & Social Media

● Own and maintain the company website — content updates, landing pages, and SEO-friendly structure● Manage social media channels (LinkedIn and other relevant platforms) — content calendar and posting● Ensure consistent brand messaging across all digital touchpoints

Lead & Revenue Tracking

● Track and report organic vs. inorganic (paid) leads generated daily● Maintain a clear split of lead sources — SEO/organic search, paid campaigns, social,



referral● Track monthly revenue generated/attributed through digital leads, working closely with the sales team to close the loop● Maintain a lead-to-revenue tracker and share visibility with leadership on ROI (Return on Investment) by channel

Reporting & Optimization

● Prepare regular performance reports — organic leads/day, paid leads/day, cost per lead, and monthly revenue impact● Identify underperforming channels and recommend budget/strategy shifts● Present monthly digital marketing performance and revenue impact to leadership

Required Qualifications & Experience

● Graduate/Postgraduate in Marketing, Business Administration, or related field● 3–6 years of experience in digital marketing, with hands-on, demonstrable SEO experience (mandatory)● Experience running and managing paid campaigns (Google Ads, Meta Ads)● Candidates from the warehousing or cold chain industry strongly preferred● Experience tracking and reporting leads and revenue attribution is a must

Key Skills

● Robust, hands-on SEO expertise — technical SEO, on-page optimization, keyword research, content strategy● Proficiency in Google Ads, Meta Ads, GA4, and Google Search Console● Solid analytical skills — able to track organic vs. paid lead volume and connect leads to revenue● CRM (Customer Relationship Management) familiarity for lead tracking and handoff to sales● Content and messaging skills for both SEO and paid campaigns● Data-driven mindset with daily/monthly reporting discipline

Preferred / Good to Have

● Prior experience marketing warehousing, cold chain, or logistics services● Certification in SEO/Google Ads/Digital Marketing● Experience with website CMS (Content Management System) platforms (WordPress or similar)

Pay: ₹400,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Digital Marketing Executive (Kolkata)
🏢 Crystal Logistics Cool Chain
📍 Kolkata