Company Description Digital ROI is a performance-focused marketing partner built to deliver measurable business growth for small and mid-sized Indian companies. Founded in 2018, the company helps clients move from basic lead generation to building predictable, full sales pipelines across sectors such as healthcare, energy, education, and local services. Digital ROI manages the full marketing funnel, emphasizing testing, tracking, optimization, and scaling campaigns with radical honesty and transparent performance metrics.

The team focuses on practical results rather than awards, aiming to be the reliable engine behind client growth. Over the coming years, Digital ROI is deepening its specialization and lead-to-sale systems to strengthen its position as one of India’s most trusted lead generation experts.

Role Description The Creative Strategist is a full-time, on-site role based in Pune City, responsible for shaping the creative direction and strategic messaging behind performance marketing campaigns. In this role, the individual will translate client business goals into clear creative strategies, develop campaign concepts, and collaborate closely with performance marketers, designers, and copywriters to ensure alignment with brand and growth objectives. Day-to-day tasks include conducting research into target audiences and market trends, crafting creative briefs, refining brand narratives, and reviewing campaign assets for strategic consistency and effectiveness.

The Creative

Strategist will analyze campaign performance data to generate insights,



iterate on creative approaches, and present recommendations to internal teams and clients. This role involves regular communication with stakeholders to maintain clarity on objectives, timelines, and measurable outcomes.

Qualifications

- Strong creative strategy and creative direction skills, with the ability to translate business objectives into compelling campaign ideas.
- Experience in brand strategy, including positioning, messaging frameworks, and maintaining brand consistency across channels.
- Demonstrated writing skills for marketing and advertising content, with a focus on clarity, persuasion, and alignment with performance goals.
- Solid research abilities to understand audiences, competitive landscapes, and industry trends, and to apply insights to creative solutions.
- Background in digital marketing or performance marketing environments, preferably with B2B or services-focused brands.
- Ability to collaborate effectively with cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced setting.
- Strong analytical mindset, comfortable interpreting campaign data and using it to inform creative decisions.
- Excellent communication and presentation skills, with the ability to explain creative rationales to clients and internal stakeholders.
- Bachelor’s degree in Marketing, Communications, Advertising, Design, or a related field is preferred.
- Experience working in or with Indian markets and familiarity with small and mid-sized business contexts is an advantage.

📌 Creative Strategist (Pune)
🏢 Digital ROI
📍 Pune