? Hiring: Fractional Chief Marketing Officer (CMO)

FMCG | HORECA | Hospitality | Digital Engagement | Brand & Packaging

Experience: 20+ Years

Engagement: Fractional / Consulting | 6–12 Months

Location: India | Primarily Virtual, with travel as required

Industry: FMCG | HORECA | Hospitality | F&B;

About the Opportunity A fast-growing, founder-led Hospitality & F&B; group is looking for a seasoned Fractional Chief Marketing Officer / Marketing Leader to build and lead its marketing function and drive the next phase of growth.

The business has consolidated multiple brands into a company-owned, company-operated model and is formalising its marketing systems, SOPs, KPIs and growth strategy. The expansion roadmap includes franchising, home delivery, catering, QSR formats and potential FMCG opportunities.

This is a hands-on leadership mandate for a senior marketing professional who can bring together brand strategy, digital engagement, consumer growth, GTM and packaging/product communication.

Key Responsibilities

- Lead the overall marketing and growth strategy across FMCG, HORECA, Hospitality and F&B.;
- Conduct a comprehensive marketing audit and assess the existing marketing function, team and channels.
- Develop and execute a 6–12 month marketing and GTM roadmap.
- Strengthen brand positioning, storytelling, consumer engagement and brand equity.
- Build and drive digital engagement strategies across social media, content, influencer marketing, CRM and digital campaigns.
- Develop strategies to increase customer acquisition, footfalls, conversions, loyalty and repeat purchases.
- Create strong online-to-offline consumer journeys across digital and physical touchpoints.




- Develop marketing strategies across restaurants, hospitality, delivery, catering, QSR and FMCG.
- Lead or guide FMCG packaging development and design, including packaging concepts, visual communication and consumer appeal.
- Work closely with creative/design teams on packaging, product communication and visual identity.
- Establish marketing KPIs, SOPs, reporting mechanisms and operating rhythms.
- Structure, mentor and develop the existing marketing team.
- Support franchise development and new-market GTM initiatives.
- Drive founder visibility and employer branding.
- Build the internal marketing team's capabilities toward eventual self-sufficiency and handover.

Ideal Candidate
- 20+ years of overall professional experience, with substantial experience in senior marketing leadership.
- Strong exposure to one or more of the following:
- FMCG / Consumer Brands
- HORECA / Food Service
- Hospitality
- Restaurants / QSR
- Retail / Consumer-facing businesses
- Proven experience building and scaling marketing functions and leading marketing teams.
- Strong expertise in brand strategy, GTM, consumer marketing and business growth.
- Hands-on experience in digital marketing and digital consumer engagement.
- Robust understanding of social media, content,



influencer marketing, CRM and consumer communities.
- Experience in FMCG packaging development/design, with the ability to conceptualise packaging and guide creative teams.
- Strong understanding of consumer behaviour, brand positioning and product communication.
- Track record of driving customer acquisition, engagement, loyalty and repeat purchases.
- Experience working closely with founders/promoters and leadership teams.
- Ability to operate across strategy → creative direction → execution → measurement.
- Should be a hands-on marketing leader, rather than a strategy-only consultant.

What We're Looking For We are looking for a senior marketing leader with 20+ years of experience who can bring together:

Brand Strategy + Digital Engagement + Consumer Growth + Packaging + GTM + FMCG + HORECA + Hospitality The ideal candidate should be able to build the marketing function, shape the brand, strengthen digital presence, guide packaging/product communication and create measurable growth.

Engagement Details

Engagement: Fractional CMO / Consulting

Duration: 6–12 months, extendable

Mode: Primarily Virtual, with travel as required

Commitment: Flexible days/month

Commercials: Competitive monthly retainer based on profile and commitment

Why This Opportunity?

This is an opportunity to build the marketing function from the ground up and directly contribute to the growth of a multi-brand consumer business, with an expansion pipeline spanning Hospitality, HORECA, F&B;, QSR and FMCG.

? Interested candidates can DM us or share their profile on [email protected]

📌 Chief Marketing Officer (India)
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