About PropOG

PropOG is a technology-enabled real estate platform focused on identifying, positioning and marketing residential real estate opportunities while using digital and AI-led processes to improve customer acquisition and sales conversion.

https://indihomes.co.in/

About the Role

We are looking for a BD Manager - PropOG (Real Estate) who will take ownership of the end-to-end real estate business funnel from identifying the right projects and evaluating their commercial potential to developing the go-to-market strategy, managing the lead funnel, driving site visits and coordinating closures.

The role requires a combination of strong real estate market knowledge, project sourcing and evaluation, sales/business development capability and an understanding of technology-enabled lead generation and customer engagement.

Key Responsibilities:

1. Project Sourcing & Business Development

- Identify and source suitable residential projects for PropOG through AI driven and on-ground market research and industry relationships.
- Evaluate projects based on location, pricing, inventory, developer profile, competition, commercial terms and sales potential.
- Assess the quality, responsiveness and effectiveness of the project's sales team as part of the project onboarding decision. This will be critical in driving client engagement to the point of commercial negotiations.
- Build relationships with developers and project sales teams to establish a reliable site-visit and sales coordination process.

2. AI & Technology-Enabled Sales

- Monitor and analyze AI-led calling and initial customer qualification.
- Ensure AI communication accurately reflects project details, pricing, USPs, offers and customer requirements.




- Work with the product team to improve AI calling scripts, qualification logic and customer journeys.

3. Lead Qualification & Site Visit Conversion

- Review and qualify high-intent leads generated through PropOG.
- Coordinate with the project's sales team to facilitate initial site visits with them.
- Ensure relevant customer requirements and lead information are effectively communicated to the project sales team.
- Track site-visit attendance and customer progression after the visit.

4. High-Intent Customer & Closure Coordination

- Follow up with high-intent customers after site visits.
- Coordinate and conduct revisits, negotiations and drive sales closures.
- Maintain visibility of the pipeline through closure and ensure timely brokerage recovery.

What We Are Looking For

- 3–5 years of hands-on experience in residential real estate, preferably in project sourcing, channel sales, business development, developer relations or real estate advisory.
- Strong understanding of the Mumbai residential real estate market (North Mumbai would be a plus) and developer ecosystem.
- Proven ability to identify, evaluate and source suitable real estate projects.
- Existing relationships with developers, project sales teams or channel partners will be an advantage.
- Strong understanding of the real estate sales funnel, including lead qualification, site visits and closures.
- Comfortable working with CRM, digital marketing, AI-led calling and technology-enabled sales processes.
- Robust communication, negotiation, analytical and stakeholder-management skills.
- Willingness to undertake regular on-ground market visits across Mumbai suburbs.
- High ownership and ability to independently drive business outcomes.

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