Retention Marketing and SEO–

Experience: 3 to 5 Years

Department: Marketing

Role Overview

We are looking for a Retention & Digital Marketing professional with 3–5 years of experience, with a robust focus on customer retention, lifecycle marketing, CRM campaigns, repeat bookings, and revenue growth, along with hands-on experience in SEO and paid advertising.

Key Responsibilities

- Own and execute retention and lifecycle marketing strategies to drive repeat bookings, customer engagement, and direct revenue.
- Develop customer segments using RFM, booking behaviour, recency, frequency, and customer value.
- Plan and execute campaigns across Email, WhatsApp, SMS, and RCS for new, repeat, loyal, dormant, and lapsed customers.
- Plan re-engagement, repeat booking, cross-sell, upsell, and promotional campaigns.
- Develop and optimize coupon, offer, and discount strategies based on customer segments and revenue potential.
- Manage customer journeys and automated campaigns using CRM/marketing automation platforms such as MoEngage, Netcore, CleverTap, WebEngage, etc.
- Track and optimize revenue, conversions, ROI, open rates, CTR, engagement, repeat bookings, and customer retention.
- Conduct A/B testing of offers, communication, CTAs,



subject lines, and customer segments.
- Analyse customer and campaign data to identify revenue leakage and retention opportunities.
- Have an understanding of SEO, keyword research, on-page SEO, Google Search Console, GA4, and Google Business Profile.
- Have a basic understanding of Google Ads, Meta Ads, campaign structure, CPC, CTR, ROAS, conversions, and remarketing.
- Work closely with Performance Marketing, SEO, Technology, Content, and Business teams to drive overall digital revenue.

- Required Skills

- 3–5 years of experience in Retention, CRM, Lifecycle Marketing, or Digital Marketing.
- Strong understanding of RFM segmentation, customer lifecycle, CRM campaigns, and retention strategies.
- Hands-on experience with Email, WhatsApp, SMS, or RCS marketing.
- Experience with CRM/marketing automation platforms.
- Strong analytical skills with good knowledge of Excel/Google Sheets and GA4.
- Basic understanding of SEO and Paid Marketing concepts.
- Strong communication, campaign planning, and execution skills.
- Experience in hospitality, travel, e-commerce, or D2C is preferred.

📌 Assistant Manager - Retention Marketing (Gurugram)
🏢 Bloom
📍 Gurugram