Area Sales Manager (ASM) – Kolkata

Company: Chappan Bhog

Location: Kolkata, West Bengal

Experience: 5–8 Years

Industry: FMCG / Food

Department: Sales

Employment Type: Full time

About the Role

Chappan Bhog is looking for an experienced and result-oriented Area Sales Manager (ASM) to manage and expand our FMCG sales operations across Kolkata and surrounding markets.

The ideal candidate should have strong experience in General Trade (GT), distributor management, retail sales, territory expansion, and team handling, preferably within the Food/FMCG industry.

Key ResponsibilitiesSales & Business Development

- Achieve assigned primary and secondary sales targets for the assigned territory.
- Develop and expand the distributor, wholesaler, and retailer network.
- Identify new market opportunities and appoint distributors in uncovered territories.
- Drive product distribution, market penetration, and retailer width.
- Ensure regular order generation and repeat business from distributors and retailers.
- Drive secondary and tertiary sales and ensure healthy product movement.
- Implement company sales strategies, schemes, and promotional activities.

Territory & Market Management
- Manage sales operations across Kolkata and assigned surrounding markets.
- Prepare and monitor daily/weekly beat plans and market coverage.
- Conduct regular market visits with Sales Officers/Sales Representatives.
- Monitor outlet coverage, product availability, visibility, and merchandising.
- Track competitor activities, pricing, schemes, and market trends.




- Identify gaps in distribution and take corrective action to improve market coverage.

Distributor Management
- Develop strong relationships with distributors, super-stockists, wholesalers, and retailers.
- Monitor distributor performance, stock levels, order frequency, and ROI.
- Ensure proper stock rotation and minimize ageing/slow-moving inventory.
- Monitor distributor outstanding payments and ensure collection discipline.
- Support distributor appointment, replacement, and territory expansion.

Team Management
- Manage and guide Sales Officers and Sales Representatives.
- Set daily, weekly, and monthly sales and coverage objectives.
- Review team performance, productivity, billing, outlet coverage, and collections.
- Conduct regular field visits and provide on-ground coaching to the sales team.
- Ensure proper execution of beat plans and sales processes.
- Motivate the team and maintain accountability for target achievement.

Candidate Requirements
- 5–8 years of experience in FMCG sales.
- Prior experience as an ASM / Sales Manager / Senior Sales Officer preferred.
- Strong experience in General Trade (GT) and distributor-led business.
- Experience in the Food/FMCG industry will be preferred.




- Strong knowledge of the Kolkata market and surrounding areas.
- Experience handling distributors, wholesalers, retailers, and sales teams.
- Strong understanding of primary, secondary, and tertiary sales.
- Experience in beat planning, market coverage, trade schemes, merchandising, and collections.
- Strong communication, negotiation, leadership, and relationship-management skills.
- Must be comfortable with extensive field work and market visits.
- Graduate qualification preferred.
- Personal two-wheeler and valid driving licence preferred/required depending on territory.

Preferred Category Experience

Candidates with experience in the following categories will be preferred:

- Makhana / Dry Fruits
- Namkeen / Snacks
- Packaged Foods
- Healthy / Organic Foods
- Beverages
- Other FMCG products with strong General Trade distribution

Key Skills

FMCG Sales | General Trade | Distributor Management | Secondary Sales | Primary Sales | Territory Management | Team Management | Beat Planning | Market Coverage | Retailer Management | Business Development | Trade Schemes | Merchandising | Collection Management | Distributor ROI

What We Are Looking For

We are looking for a hands-on ASM who can lead from the field, build distributor and retailer networks, improve market coverage, manage the sales team, and drive consistent sales growth across Kolkata.

Pay: Up to ₹50,000.00 per month

Benefits

- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Work Location: In person

📌 Area Sales Manager (Kolkata)
🏢 K K Product
📍 Kolkata