JOB DESCRIPTION

Designation: Business Head – Gold Loans
Department: Gold Loan Business
Reporting To: CEO
Location: Corporate Office (Coimbatore)
Industry: NBFC / Banking
Employment Type: Full-time

Experience
Preferred: 10+ years in Gold Loans, Retail Lending, NBFC or Banking.
Strong prior experience in Gold Loan business management is highly preferred.
The candidate should ideally have managed a multi-branch Gold Loan portfolio in roles such as:
Gold Loan Business Head
State Head
Zonal Head
Regional Business Head
Product Head – Gold Loans
Key Competencies
Strong Gold Loan business knowledge
Multi-branch business management
Robust commercial orientation
Portfolio and risk management
Collections and auction knowledge
Strong analytical and MIS capability
Leadership and people management
Customer orientation
Ability to balance growth with controls
High integrity and governance orientation

Ideal Candidate Profile
The ideal candidate should be capable of managing the Gold Loan vertical as an independent business unit with responsibility for:
Growth: AUM, disbursement, customers and market penetration.
Profitability: Yield, revenue and branch productivity.
Portfolio Quality: Collections, delinquency, NPA and auction control.
Governance: Gold custody, fraud prevention, audit and compliance.
People: Field leadership, manpower productivity, training and succession.
The Company is looking for a hands-on Gold Loan Business Head who can scale the business across the organisation while maintaining strong portfolio quality, operational controls and regulatory discipline.

Role Purpose
The Gold Loan Business Head will have end-to-end responsibility for the Company’s Gold Loan business across all branches and locations.
The role will be responsible for business growth, AUM, profitability, branch productivity, portfolio quality, collections, customer acquisition, product strategy, operational controls, gold custody, auctions, manpower productivity and regulatory compliance.
The Business Head will operate from the Corporate Office and provide central leadership, strategy and performance oversight for the entire Gold Loan vertical.

Key Responsibilities
1. Business Strategy & Growth
Develop and execute the overall Gold Loan business strategy.
Prepare annual and long-term business plans.
Define AUM, disbursement, revenue and profitability targets.
Drive customer acquisition, retention, renewals and repeat business.
Identify opportunities for branch expansion and market penetration.
Monitor competitor products, pricing and market practices.
Recommend new schemes and product improvements.
2. Business & Branch Performance
Own overall Gold Loan AUM, disbursements, revenue, yield and profitability.
Set branch-wise and region-wise business targets.
Monitor daily, weekly and monthly performance.




Conduct regular reviews with Regional, Area and Branch Managers.
Identify underperforming branches and implement corrective actions.
Improve business and revenue productivity per branch and employee.
3. Product & Pricing
Develop and periodically review:
Gold Loan schemes
Interest rates
Loan-to-Value structures
Ticket-size segments
Tenure and repayment structures
Processing fees and other permitted charges
Renewal structures
Customer offers
Ensure products remain competitive, profitable and compliant with applicable regulations.
4. Credit & LTV Governance
Ensure adherence to approved Gold Loan Credit Policy.
Monitor Loan-to-Value limits.
Establish approval authorities and delegation matrices.
Monitor policy deviations and exceptions.
Review high-value exposures.
Coordinate with Credit, Risk and Compliance on policy changes.
5. Gold Appraisal & Custody
Establish strong controls covering:
Gold appraisal
Purity testing
Weight verification
Valuation
Documentation
Packet preparation and sealing
Vault storage
Dual custody
Gold movement
Release of pledged ornaments
Reconciliation
Ensure maker-checker and dual-control processes are followed throughout the Gold Loan lifecycle.
6. Operations
Ensure standardised branch processes for:
Customer onboarding
KYC
Gold appraisal
Sanction and disbursement
Documentation
Gold custody
Interest servicing
Renewals
Part payments
Loan closure
Gold release
Customer communication
System controls
7. Portfolio Quality & Collections
Own and monitor:
Collection efficiency
Overdue accounts
Delinquency
SMA / NPA
Interest servicing
Portfolio ageing
Renewal behaviour
Auction pipeline
Work closely with Collections to reduce overdue accounts, prevent NPA slippages and implement structured recovery strategies.
8. Gold Auction Management
Provide oversight of the auction process including:
Auction-eligible accounts
Customer notices and communication
Pre-auction recovery efforts
Gold valuation
Auction scheduling
Auction process
Adjustment of auction proceeds
Treatment of surplus amounts
Unsuccessful or deferred auctions
The objective should be to minimise auctions through effective collections while ensuring timely recovery where required.
9. Customer Acquisition & Experience
Develop strategies for new customer acquisition and repeat business.
Improve referral and retention rates.




Drive local market penetration.
Monitor customer turnaround time.
Ensure transparent communication of interest rates, charges and repayment obligations.
Monitor customer complaints and resolution quality.
10. Sales & Marketing
Work with Marketing and field teams on:
Local-area campaigns
Digital campaigns
Referral programmes
Seasonal campaigns
Customer activation
Renewal campaigns
Competitor conversion programmes
11. Policy, Risk & Fraud Controls
Work with Credit, Risk, Compliance and Operations to maintain strong policies and controls covering:
Gold Loan Policy
Appraisal SOP
Custody and Vault SOP
Auction Policy
Collection processes
Delegation of Authority
Exception management
Fraud prevention
Monitor risks including:
Fake or spurious gold
Gold substitution
Weight / purity manipulation
Employee-customer collusion
Unauthorised gold release
Documentation fraud
Cash irregularities
System manipulation
12. Audit & Compliance
Ensure readiness for internal audit, gold audit, surprise inspections and regulatory reviews.
Monitor audit findings and ensure timely closure.
Ensure adherence to applicable RBI directions, KYC requirements, Fair Practices Code and internal policies.
Work closely with Compliance and Internal Audit on recurring control issues.
13. Team Leadership
Lead and develop the Gold Loan organisation including:
Regional Managers
Area Managers
Branch Managers
Gold Loan Officers
Appraisers
Sales and Operations teams
Responsibilities include manpower planning, performance reviews, training, productivity improvement and succession planning.
14. Training
Ensure training on:
Gold appraisal
Product knowledge
Credit policy
KYC
Gold custody
Fraud prevention
Customer service
Collections
Auction procedures
Regulatory requirements
15. MIS & Analytics
Maintain dashboards covering:
AUM
Disbursement
Revenue
Yield
Collections
Customer acquisition
Renewals
Branch productivity
LTV
Delinquency
NPA
Auction portfolio
Gold inventory
Employee productivity
Profitability
Use data to identify trends and initiate corrective actions.
16. Profitability & Cost Management
Own the profitability of the Gold Loan business.
Monitor:
Interest income
Portfolio yield
Cost of funds
Branch operating costs
Manpower costs
Marketing costs
Credit costs
Auction losses
Revenue per branch
Profitability per branch
Key Performance Indicators
Gold Loan AUM growth
Monthly disbursement
Revenue and profitability
Portfolio yield
Collection efficiency
Delinquency / NPA levels
Customer acquisition
Renewal and repeat-customer rates
Branch productivity
Employee productivity
Auction levels
Audit and compliance performance
Portfolio quality
New branch performance

📌 Business Head - Gold Loans (Corporate Office) (Athiyur)
🏢 Dhanam Investment And Finance (P
📍 Athiyur