Job Title: International Expansion Lead
Location: Kolkata (Onsite - Work from Office)

About the Role:
We are looking for an International Expansion Lead to build and scale the international business from 0-to-1 . The role will own market selection, GTM strategy, channel launches, P&L;, marketing, and organizational build-out, personally driving the end-to-end execution required to establish and scale new international markets.

Key Responsibilities:
Build the international business function from the ground up , establishing the organization structure, operating model, processes, and team.
Assess, prioritize, and sequence international market entry based on market potential, sizing, and entry feasibility, while developing market-specific GTM strategies covering channel mix, pricing, positioning, launch sequencing, and growth plans.
Identify and prioritize new channels and platforms , including marketplaces such as Amazon, Noon, and TikTok Shop, to accelerate international expansion.
Own end-to-end market and channel launches , covering seller/vendor registration, platform onboarding, catalogue/content setup, compliance, logistics, payments, documentation, and local partnerships.
Own the international P&L; and marketing strategy across markets and channels, driving revenue growth, profitability, brand positioning, and channel-specific execution.
Build and scale the international organization , defining geography-led and platform-specific structures and hiring, developing,



and building the international leadership and operating team.
Lead senior stakeholder management and business governance , representing the international business in leadership reviews and establishing regular reporting on market performance, priorities, risks, opportunities, and growth.

Preferred Skills & Know-how:
Strong expertise in International Business Development, Market Entry, GTM Strategy, and 0-to-1 Business Building .
Robust understanding of marketplaces, e-commerce platforms, channel strategy, pricing, and international expansion models .
Proven ability to manage P&L;, commercial strategy, and business performance across multiple markets/channels.
Strong operational understanding of market launches, logistics, payments, compliance, partnerships, and platform onboarding .
Strong leadership, stakeholder management, strategic thinking, and execution-oriented problem-solving skills.

Experience Requirements:
12–18+ years of experience in International Business, Business Development, E-commerce, Market Expansion, or related roles, with significant international exposure.
Proven track record of building and scaling businesses/markets from 0-to-1 , including market entry and channel launches.
Experience owning P&L;, GTM strategy, international marketplaces/platforms, and team building , preferably within FMCG, Personal Care, Beauty, Consumer Goods, or E-commerce.

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