SEO Specialist – Job Description

Department: Digital Marketing

Experience: 3–6 years

Employment Type: Full time

Job SummaryWe are looking for a results-driven SEO Specialist to improve our website’s organic search visibility, traffic, rankings, and overall search performance. The ideal candidate should have hands-on experience with on-page and off-page SEO, keyword research, technical SEO, content optimization, and SEO analytics.

Key Responsibilities
Conduct keyword research and identify relevant search prospects.
Optimize website pages, content, titles, meta descriptions, headings, URLs, and internal links.
Perform technical SEO audits and identify issues affecting crawling, indexing, speed, and rankings.
Develop and execute on-page and off-page SEO strategies.
Build and manage high-quality backlinks through ethical link-building practices.
Analyze competitors and identify SEO opportunities.
Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
Use tools such as Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, or similar platforms.
Collaborate with content, web development, and marketing teams to implement SEO recommendations.




Stay updated with search-engine algorithm changes and current SEO best practices.
Prepare regular SEO performance reports and provide actionable recommendations.
Required SkillsStrong understanding of SEO fundamentals and search-engine algorithms.
Experience with keyword research and SEO tools.
Knowledge of Google Search Console and Google Analytics.
Understanding of HTML, website structure, and technical SEO concepts.
Solid analytical and problem-solving skills.
Good written communication and content optimization skills.
Ability to analyze SEO data and translate insights into actionable strategies.

Preferred Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Communications, Computer Science, or a related field.
Google Analytics/SEO certifications are a plus.
Experience with WordPress or other CMS platforms is preferred.
Key Performance Indicators (KPIs)Growth in organic traffic.
Improvement in keyword rankings.
Increase in organic leads/conversions.
Growth in quality backlinks and referring domains.
Improvement in technical SEO health.
Increased organic visibility and click-through rates.

📌 Seo Specialist Faridabad
🏢 Style Saga
📍 Faridabad