We are looking for an experienced AVTV professional with solid media planning capabilities and hands-on experience in Mediaocean to join our Media team.
Job Description – TV Activation
Role: Account Manager – TV Activation
Level: L30
Experience: 4–9 years
Role Overview
We are looking for a TV Activation professional with solid experience in television media planning, buying and end-to-end campaign execution. The candidate will be responsible for activating TV campaigns, coordinating with broadcasters and internal teams, monitoring campaign delivery, and ensuring accurate reporting and billing.
Key Responsibilities
Manage end-to-end activation and execution of television campaigns.
Translate approved media plans into channel-wise campaign schedules.
Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.
Handle spot booking, scheduling, inventory management and campaign implementation.
Monitor campaign delivery against planned GRPs, reach, frequency and budgets.
Track telecast performance and address under-delivery, missed spots and make-goods.
Prepare campaign reports,
post-campaign analysis and competitive insights.
Manage campaign documentation, estimates, purchase orders, billing and reconciliation.
Ensure campaigns are executed within agreed timelines and client guidelines.
Build and maintain strong relationships with media partners and stakeholders.
Required Skills
Strong hands-on experience in TV activation, media planning and buying.
Proficiency in Mediaocean and Prisma.
Positive understanding of BARC data, GRPs, CPRP, reach, frequency and TV ratings.
Experience in campaign monitoring, optimization, reporting and reconciliation.
Robust numerical, analytical and negotiation skills.
Ability to manage multiple campaigns and stakeholders simultaneously.
Excellent communication and problem-solving abilities.
Preferred Candidate Profile
4–9 years of relevant experience in television media activation.
Experience working with a media agency or handling large-scale TV campaigns.
Ability to independently manage campaigns from planning handover through closure.
📌 Account Manager Chennai (India)
🏢 Dentsu Global Services
📍 India
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