Masai School is a fast-growing EdTech platform focused on helping learners build successful careers through industry-relevant programs. We are building one of India’s leading outcome-driven education brands through innovation, growth, and real impact.
We’re looking for an Associate Manager - Performance Marketing to support our digital marketing efforts and help drive learner acquisition through paid campaigns.
What You’ll Do
Manage and optimize paid campaigns across Google, Meta, and other digital channels
Monitor campaign performance regularly and improve lead generation
Track important metrics like CTR, CPC, CPL, and conversions
Support campaign planning, budget utilization, and performance improvements
Run A/B tests on ads, creatives, and landing pages
Work with content and design teams for better campaign performance
Prepare weekly and monthly performance reports
Identify current opportunities to improve growth and campaign efficiency
What We’re Looking For
1–3 years of experience in performance marketing or digital marketing
Basic hands-on experience with Google Ads and Meta Ads
Valuable understanding of campaign metrics and digital funnels
Strong analytical and problem-solving skills
Comfortable working in a fast-paced environment
Knowledge of GA4 or analytics tools is a plus
Startup or EdTech experience is an added advantage
Why Join Masai?
High-growth learning setting
Robust ownership and real business impact
Opportunity to work on large-scale campaigns
Fast-paced and performance-driven culture
Great platform to grow your career in performance marketing