Role Summary
Drive top-of-funnel demand for AGMPL's Industrial Business— managing lead-generation channels, digital presence, content, and trade-show activity to feed a steady flow of qualified inquiries to the sales team.

Key Responsibilities
Manage and optimize lead channels: IndiaMART, website, email campaigns, social media.
Plan and produce marketing content — product literature, datasheets, case studies, social posts — working with the graphic designer.
Coordinate trade shows, exhibitions, and demos (logistics, collateral, follow-up lists).
Run email/outreach campaigns to target sectors (tyre, automotive, defence, railways).
Maintain the website and product catalogue with up-to-date information.
Track marketing metrics — leads generated, channel performance, campaign ROI.




Hand off qualified leads to the sales team and coordinate on messaging.

Requirements
Degree/Diploma in Marketing, Business, Communications, or related field.
2–4 years' experience in B2B/industrial marketing or digital marketing.
Robust written communication and content skills.
Familiarity with digital marketing tools, IndiaMART, social media, and email platforms.
Organized, creative, and data-aware.

Pay: ₹11,529.93 - ₹20,924.34 per month

Advantages:
Cell phone reimbursement
Leave encashment
Provident Fund

Work Location: In person

📌 Business Development Associate Roorkee
🏢 AG Measurematics
📍 Roorkee