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The Diagnostic Centre Marketing Executive is responsible for promoting the diagnostic centre’s services, developing current business prospects, and maintaining strong relationships with doctors, hospitals, clinics, corporate clients, TPAs, and other healthcare partners. The role primarily involves field visits, client coordination, lead generation, and achieving business development targets.

Key Responsibilities
Promote diagnostic services such as MRI, CT Scan, X-Ray, Ultrasound, ECG, and other available investigations.
Conduct regular field visits to doctors, hospitals, clinics, corporate offices, and healthcare organizations.
Generate new leads and develop potential business opportunities.
Build and maintain professional relationships with doctors, referral partners, corporate clients, and healthcare institutions.
Explain available diagnostic services, packages, pricing, and applicable offers to clients and partners.
Coordinate with internal teams for smooth handling of referred patients and corporate/partner requirements.
Follow up with existing and prospective clients to develop long-term business relationships.
Identify new marketing opportunities and participate in local promotional activities.




Maintain records of field visits, leads, follow-ups, and business generated.
Prepare regular reports regarding marketing activities and business development.
Work towards assigned monthly/quarterly business targets.
Ensure professional representation of the diagnostic centre during all client interactions.

Required Skills
Good communication and interpersonal skills.
Strong field marketing and relationship-building abilities.
Basic knowledge of diagnostic services and healthcare industry.
Positive negotiation and convincing skills.
Ability to work independently and achieve targets.
Basic knowledge of MS Office and reporting.
Willingness to travel for field visits.

Qualification & Experience

Qualification: Graduate in any discipline; preferably Marketing, Healthcare Management, Business Administration, or a related field.

Experience: Minimum 1+ year Exp in healthcare, diagnostic centre, hospital, pharmaceutical, TPA, insurance, or medical sales/marketing preferred.

Reporting

Reports To: Business Development Manager / Management

Pay: ₹9,979.64 - ₹50,000.00 per month

Benefits:
Flexible schedule
Work from home

Work Location: In person

📌 Diagnostic Centre Marketing Executive Delhi
🏢 Orbit Imaging & Pathlab
📍 Delhi