Key Responsibilities
Conduct consumer and market research to understand consumer needs, behaviour and purchase drivers.
Track market trends, competitors and category developments.
Analyse consumer reviews, surveys, social listening and market data to identify actionable insights.
Identify consumer pain points, trends and whitespace prospects for recent products and categories.
Work closely with Brand, Marketing and NPD teams on product concepts, positioning, communication and launches.
Develop consumer personas, segmentation and customer journey insights.
Convert data into transparent business recommendations and presentations for senior stakeholders.
📌 Consumer Insights Manager New Delhi
🏢 The Talent Keepers
📍 New Delhi
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