Key Responsibilities:
Develop and implement effective link-building strategies to generate traffic and leads.
Perform keyword research, expansion, and optimization.
Work towards organic search optimization and ROI maximization.
Use tools such as Google Trends, Google Analytics, and Google Search Console.
Conduct competitor analysis, including monitoring competitorsbacklinks, keywords, and content performance.
Handle and optimize social media platforms to improve brand visibility.
Skills Required: Robust knowledge of Search Engine Optimization (SEO).
Hands-on experience with On-Page and Off-Page SEO.
Experience in social media handling.
Basic understanding of digital marketing tools and analytics.
Ability to analyze data and derive actionable insights.