Role & responsibilities

We are not looking for a conventional Marketing Manager.

We need someone who knows how to market events, build audiences and create

demand.

For our conferences and industry platforms, marketing has three transparent outcomes:

Get the right delegates into the room.

Create interest from sponsors and exhibitors.

Build enough market visibility that the industry wants to participate.

What you will own

You will independently create and execute the marketing strategy for our events across:

• Delegate acquisition

• Sponsor & exhibitor lead generation

• Speaker and advisory amplification

• Event positioning and awareness

• Paid marketing

• Organic growth

• Social media

• Email & database marketing

• SEO, SEM & AEO

• Landing pages and conversion optimisation

• Retargeting and performance campaigns

• Community and partner marketing

You should be comfortable taking an event from launch announcement to a full room.

We are specifically looking for someone who:

• Has proven experience marketing conferences, exhibitions, summits or B2B

events

• Has personally owned delegate acquisition campaigns





• Understands how marketing contributes to sponsor/exhibitor pipelines

• Is robust in LinkedIn Ads, Google Ads, Meta and performance marketing

• Understands SEO, SEM, AEO, analytics and conversion

• Knows email and database marketing beyond simply sending newsletters

• Can build and execute a complete event marketing plan

• Is highly process-driven and manages multiple campaigns simultaneously

• Can work independently but also lead designers, content, video and external

resources

• Can quickly understand and market different industries

• Is a robust communicator and presenter

• Is comfortable being measured on results rather than activity

The numbers you should care about

Registrations.

Qualified delegates.

Cost per acquisition.

Sponsor/exhibitor leads.

Conversions.

Email performance.

Website conversions.

Campaign ROI.

Not just impressions, likes and followers.

Very important

If your experience has primarily been social media management, account servicing or

coordinating agency campaigns without owning acquisition and conversion, this may not be

the right role.

📌 Marketing Manager Events & Growth Mumbai
🏢 HireKul
📍 Mumbai