Drive B2B marketing and business growth for polymer/plastic raw materials.
Analyse polymer pricing, crude oil trends, imports/exports and competitor activities.
Identify recent markets, applications, customers and geographic opportunities.
Develop product positioning, technical datasheets, catalogues and marketing collateral.
Generate B2B leads through digital marketing, SEO, content and industry campaigns.
Manage participation in Plastindia, AIPMA and other industry exhibitions.
Support sales teams with buyer personas, product positioning, sampling and customer trials.
Robust knowledge of PP, PE, PC, ABS, Nylon, PBT, TPE/TPV, PVC, additives & masterbatches