Role : Sr. Marketing Cloud Developer
Location : SE Office, Brookfield, Bangalore
Job Summary:
Sr. Marketing Cloud Developer
Years of experience needed – Minimum of 5 – 7 years of experience with Salesforce Marketing Cloud, including hands-on development and implementation. Proven track record of delivering complex marketing automation solutions.
Technical Skills:
Salesforce Marketing Cloud Proficiency:
Journey Builder: Design and implement automated customer journeys.
Email Studio: Create and manage email campaigns.
Mobile Studio: Implement mobile messaging and push notifications.
Automation Studio: Implement complex workflows that automate marketing and data management tasks based on criteria configured.
Advertising Studio: Manage and optimize digital advertising campaigns.
CloudPages and Content Builder: Develop landing pages and energetic content.
Integration Expertise:
APIs and Middleware: Experience with REST/SOAP APIs and integration tools to connect Salesforce Marketing Cloud with other systems (e.g., CRM, ERP).
Data Integration:
Knowledge of data synchronization and ETL processes.
Data Management:
Data Extensions: Design and manage data extensions and segmentation.
SQL: Proficiency in SQL for querying and manipulating data within Marketing Cloud.
AMPscript & SSJS: Ability to use AMPscript or Platform object Server-Side JavaScript functions in email messages and reserve using Core library server-side JavaScript to landing pages, energetic content personalization and applications.
Troubleshooting and Debugging:
Issue Resolution: Ability to identify and resolve technical issues related to Marketing Cloud implementations and integrations.
Performance Optimization: Skills in optimizing performance and troubleshooting inefficiencies.
Responsibilities :
Development & Implementation:
Design, develop, and implement scalable and productive solutions within Salesforce Marketing Cloud (SFMC) including Email Studio, Automation Studi