Job Description:
Performance Marketing & Paid Content Strategy
Work with content teams to plan, execute, and optimize paid content distribution
across digital platforms including Meta and YouTube.
Analyze historical performance to define operational benchmarks and support
target-setting for major campaigns and ongoing activities.
Continuously track, allocate, and optimize ad budgets to ensure effective campaign
delivery within set budgets.
Execute platform innovation, including audience cohort experiments and exploring
newer features on Meta and YouTube.
Data Analytics, Listening & Business Intelligence
Partner with the Business Intelligence team to define key performance metrics and
analyze straightforward web traffic data and cohorts to better understand the social customer.
Conduct pre- and post-campaign analysis for major events, content initiatives,



and
brand reviews.
Manage social media listening tools to conduct sentiment analysis across channels in
coordination with customer service teams.
Track Share of Voice (SOV) across brands and categories.
Holistic Reporting & Strategic Insights
Deliver end-to-end channel reporting across brands, including monthly, quarterly,
annual, and flagship sale reports.
Support leadership and external stakeholders with customized analysis for investor
decks, strategic business reviews, and brand partner presentations.
Provide strategic insights, best practices, and trends to guide the content team and
inform product/marketing opportunities.

📌 Social Media Data Analytics Mumbai
🏢 Acme Services Private
📍 Mumbai