Role Overview

Responsible for planning, executing and managing end-to-end digital marketing activities across Social Media, Content, Influencer Marketing, Performance Marketing, CRM and E-commerce.

Key Responsibilities

Digital Strategy & Planning
Prepare monthly digital strategy and content calendars.
Plan store-wise and brand-wise reels, AI content, concept/engagement reels, carousels and stories.
Plan performance marketing and influencer budgets.
Plan contests, events and digital activations.

Content Management
Manage the complete content cycle: Concept Script Shoot Edit Approval Posting.
Ensure consistent, timely and engaging content across platforms.

Influencer Marketing
Identify, shortlist and negotiate with influencers.
Manage briefs, scripts, approvals, revisions and publishing.
Track influencer campaign performance and ROI.

Performance & Analytics
Review monthly content, paid media, influencer and store-wise performance.
Analyse results and provide actionable recommendations for improvement.

CRM & Store Coordination
Coordinate with CRM for campaigns, reels and coupon requirements.




Work with Area Managers, Store In-charges, Purchase, Planning, Vendors and Customer Service teams for campaign execution and store-level activities.

E-commerce
Manage monthly e-commerce content and digital strategy.
Conduct website audits and coordinate banner updates.
Plan weekly e-commerce content.
Review e-commerce performance and coordinate with Operations and Live teams.
Manage influencer campaigns for e-commerce.

Required Skills
Digital & Social Media Marketing
Content Strategy & Storytelling
Influencer Marketing
Performance Marketing
E-commerce Marketing
Analytics & Reporting
Project & Stakeholder Management
Robust communication and execution skills

Key KPIs
Social media reach, engagement and growth
Content performance
Influencer ROI
Performance marketing efficiency / ROAS
Store-wise campaign performance
E-commerce traffic and conversions
Timely campaign and content executionRole & responsibilities

📌 Digital Marketing Manager Hyderabad (India)
🏢 sai silks kalamandir
📍 India